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Official: Rolls-Royce Ghost

This is a discussion on Official: Rolls-Royce Ghost within the Ghost forums, part of the Rolls-Royce category; stunning.. the design is kinda begging for modern lines but all those traditional RR elements remain.. had a look at ...

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Old 04-26-2009, 10:29 AM   #21
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stunning.. the design is kinda begging for modern lines but all those traditional RR elements remain..
had a look at Phantom pictures and suddenly it looks obsolete and even weird compared to this!
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Old 04-26-2009, 11:29 AM   #22
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The next CGT family better be good.
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Old 04-26-2009, 12:51 PM   #23
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The next CGT family better be good.
Ghost competes with Arnage family ... price wise.
Unless VW won't position the next Arnage & Co. higher to take on Phantom & Maybach.
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Old 04-26-2009, 12:58 PM   #24
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Ghost competes with Arnage family ... price wise.
Unless VW won't position the next Arnage & Co. higher to take on Phantom & Maybach.
Well VW most definitely is gonna move the CGT family upmarket to rival the new RR and the Arnage family is gonna in turn move up to battle the MM and Phantom.
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Old 04-26-2009, 01:18 PM   #25
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Well VW most definitely is gonna move the CGT family upmarket to rival the new RR and the Arnage family is gonna in turn move up to battle the MM and Phantom.
I'm not so sure about that ... Higher price would mean lower sales & production - which would mean cutting down production capacities at Bentley ... closing lines, cutting workforce etc.

Mind the current Bentley production capacities are very high due to high demand - because of attractive pricing. Moving CGT prices several tens of thousands Euros higher would consequently lower the demand.

Bentley works best at current positioning. VAG also have Bugatti in the brand portfolio ... to reach even beyond RR & Maybach. So instead competing directly with RR & Maybach, VAG are offering one brand priced a bit lower, and one brand priced above RR & Maybach.
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Old 04-26-2009, 01:20 PM   #26
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Well VW most definitely is gonna move the CGT family upmarket to rival the new RR and the Arnage family is gonna in turn move up to battle the MM and Phantom.
The Arnage is a MM and Phantom rival. It's a very exquisite car with customers worth an average of €300 000 000. Different type of wood and leather is used in the car than what's seen in the CGT and the process of building an Arnage is significantly longer too. What makes the Phantom and MM look more expensive is predominantly the size and lower production, but the Arnage is as uncompromised as a luxury car can get. From the spyshots seen, it's clear that the new Arnage will take a substantial leap in size in order to stand tall in the dick measuring contest going on between RR and MM.

I'm still waiting details about the Ghost and it's production as I want to know whether it's just a smaller Phantom with the exact same materials and process, or if it's simply the Flying Spur of RR but priced higher.
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Old 04-26-2009, 02:09 PM   #27
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I think we''ll have to wait and see.
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Old 04-26-2009, 02:34 PM   #28
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This car looks stunning. I just hope they keep it at low production numbers, thus keeping it exclusive and "beyond reach".
IMO the CGT made the Bentley and VAG good money, but damaged Bentley's image.
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Old 04-26-2009, 04:20 PM   #29
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The car looks nice...I still hate the fact that BMW is behind it, but design wise the car is outstanding.

I would love to see a Bentley Flying Spur vs Rolls Royce Ghost test.
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Old 04-26-2009, 04:48 PM   #30
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The car doesn't really look like it, but it's extremely high tech too...I mean Head Up Display in a Rolls???

HoH: Flying Spur will be eaten alive!

Quote:
Originally Posted by Centurion View Post
.

I'm still waiting details about the Ghost and it's production as I want to know whether it's just a smaller Phantom with the exact same materials and process, or if it's simply the Flying Spur of RR but priced higher.
Exact same materials and process, the interior of both the Phantom and Ghost is being made by the same people with the same materials on the same 'production line'
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