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Originally Posted by Imhotep Evil I guess a bit of all.
In Formula 1 or cars such as the Caparo T1, definately option 2.
On more average cars, perhaps option 1.
On a pretentious brand, defiantely option 3.
For example BMW design has some absolut or quasi absolute musts, that go back to the 1930s.
Tough I'm siner, for example I like the MB CLS even tough it's not your traditional Merc.  |
Good points Imhotep. The level of sophistocation and style of execution varies from marque to marque. There definitely is a different recipie required for different products.
Take a young start-up brand like Scion. The only thing that matters for Scion and its audience is "Option 1." The cars needed to be compelling, that's all. There was a stronge dash of "Option 3" in the sense that the cars were very aware of the "J-Factor" appeal that was desired by the import tuner community. Ok, I'm already talking myself out of this thesis... Scion is equal parts 1 & 3.
Toyota, on the other hand is all 1. The bulk of their American range has hopped from style to style without much of a common thread to tie their product to the past. Nor is there much in the way of congruent styling within the family. It's more or less "just make it work for today's audience." Toyota has never had the vision or wherewithal to go the extra mile with "Option 3." In fact, it may be an effort to overstyle and overthink that has led to the brand's image paralysis. (Toyota Trucks, on the other hand, are doing much better in their effort to carve out a unique identity)
Some brands, in this post-Bangle design climate, have erroneously persued "Option 3" when they never had a grasp on "Option 1" to begin with. Subaru comes to mind.
In some cases, "Option 2" can lead to an "Option 1" which eventually opens the door for a "Option 3" style design, if properly executed. Honda is one company which is alway on the brink, but not quite there. Their cars have always been a very "Option 2" product. But there is a true beauty in the consistency and blunt competency of it all. I think of the new Civic Hatchback as Honda's first foray into gaining the kind of design credibility that could open the door to "True Option 3" product. I don't think they'll ever quite get there, especially when they're stealing other designer's riffs (Poor Audi), but they're opening the door for that opportunity at some point... if they stick to their principles.
Why am I writing all this? I should be ordering BLTA right now.