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Motor Trend - Caddyshock! GM Bets Big On Cadillac

This is a discussion on Motor Trend - Caddyshock! GM Bets Big On Cadillac within the Cadillac forums, part of the American Cars category; Timing, they say, is everything. And Cadillac's could certainly be better. Three months after the 1929 stock-market crash, Cadillac premiered ...

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Old 10-23-2008, 03:59 AM   #1
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Motor Trend - Caddyshock! GM Bets Big On Cadillac




Timing, they say, is everything. And Cadillac's could certainly be better. Three months after the 1929 stock-market crash, Cadillac premiered at the New York auto show its Series 452 with a 185-horsepower V-16 engine designed to trump chief rival Packard's V-12.

Fast-forward almost 80 years: Cadillac is ready for another flagship, perhaps something along the lines of the gorgeous Sixteen concept that was first shown in 2003. Except, once again, the economy isn't ready. Worse, once-mighty GM doesn't even have the money to spend on such a project -- it's got Chevy Volts and Cruzes that badly need building.

It's been four or five decades since Cadillac built a car that came close to being "The Standard of the World" -- the brand's tagline until the 1970s -- but with the new CTS, and especially the world-beating CTS-v sport sedan, its rehabilitation is well underway. The first step was, believe it or don't, the King of Bling 1999 Escalade, which made Caddy a must-have for sports, music, and Hollywood stars. More important, it dramatically improved Cadillac's chance of being considered for purchase by buyers under 50 years of age.


Full Article: Cadillac Future Vehicle Lineup - GM Bets Big on Cadillac's Future - Motor Trend


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