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Why do 75% of discerning luxury car buyers pass up BMW?

This is a discussion on Why do 75% of discerning luxury car buyers pass up BMW? within the The BMW Lounge forums, part of the BMW category; Originally Posted by Imhotep Evil I have to agree with a lot of what you said, but... BMW while making ...

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Old 09-24-2006, 10:46 AM   #21
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Re: Why do 75% of discerning luxury car buyers pass up BMW?

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Originally Posted by Imhotep Evil
I have to agree with a lot of what you said, but...

BMW while making entry level Isettas/600s and 700s have also made elite expensive cars. And that was actually the problem, some BMWs were even more expensive that MBs.

And since these cars couldn't win races (unlike pre war models, witch meant no publicity), and europeans couldn't afford them, and were also too pricey, they failed (in the eyes of the american public).

Also you have to keep in mind that MB also made some entry level cars like the 170V and 170D, and unlike BMW they had a higly profitable commercial vehicle division.

Now contrary to popular american beliefs that BMWs greatness started with cars such as the 2002, "New Sixes" and later 70s cars (3er, 5er, 6er, 7er) it's simply not true, in Europe at least.

In the 60s BMWs research came up with some interesting results. People would still remeber BMW for its cars of the 1930s (328, 327, 326 and even 335).
So Paul G. Hahnemann and Bernt Spiegel came up with a niche teory witch would safeguard BMW future.
BMW could equall and perhaps surpass their glory days of the late 1930s if they would create cars diferent in some ways from MB and similar in some ways to the cars of the 1930 for witch BMW was best known. And the 328 and 327/28 were known (especially the 328) for handling. Eventually with the influence of Max Hoffman this would lead to the 2002 and "New Sixes".

And the rest is history.
Very true about the BMWs of the 1930's. Fantastic cars. Of course I have only read about them and seen pictures of them. I think the people who remember them are getting quite old by now and therefore their ranks have been thinning as well unfortunately since I'm sure we all have some near and dear who we would rather still have with us. But anyhow, you are right about the very early BMWs. And of course Audi also had a glorious past especially with Horch, Audi and Wanderer. DKWs were always definitely at the affordable end.
With my comment above, I was mainly thinking of the people in their 50s, 60s and 70s for whom MB has always been amongst the very best. Even the people in their 70s, particularly in Europe don't really remember the 30s BMWs because of the war years. Their youth was spent "otherwise occupied" as children dodging bombers, being concerned about getting food etc. Even though I was born 8 years after the end of WW2 (in Finland), by far the single most talked about thing for most of my childhood was the war. It shadowed everything else.
While the MB 170 was definitely an affordable entry level MB, it was still in a totally different class from the BMWs and the DKWs. As I've mentioned many times before, I remember the MB 170 very well. Even the 170 models were amongst the very best at the time because they were Mercedes cars.
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Old 09-24-2006, 10:57 AM   #22
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Re: Why do 75% of discerning luxury car buyers pass up BMW?

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Originally Posted by donau
Very true about the BMWs of the 1930's. Fantastic cars. Of course I have only read about them and seen pictures of them. I think the people who remember them are getting quite old by now and therefore their ranks have been thinning as well unfortunately since I'm sure we all have some near and dear who we would rather still have with us. But anyhow, you are right about the very early BMWs. And of course Audi also had a glorious past especially with Horch, Audi and Wanderer. DKWs were always definitely at the affordable end.
With my comment above, I was mainly thinking of the people in their 50s, 60s and 70s for whom MB has always been amongst the very best. Even the people in their 70s, particularly in Europe don't really remember the 30s BMWs because of the war years. Their youth was spent "otherwise occupied" as children dodging bombers, being concerned about getting food etc. Even though I was born 8 years after the end of WW2 (in Finland), by far the single most talked about thing for most of my childhood was the war. It shadowed everything else.
While the MB 170 was definitely an affordable entry level MB, it was still in a totally different class from the BMWs and the DKWs. As I've mentioned many times before, I remember the MB 170 very well. Even the 170 models were amongst the very best at the time because they were Mercedes cars.

Well, that's just it, as I said it, when BMW conducted their research in the 1960s, people even than sort of forgot the failures (like the 501, 502, 503, 507, 3200 CS) of BMW, witch now becomed pricey colectibles. However you are to belive that these cars were anything but common, and would somehow be embarassed by MBs of their time. It's just that they failed in the market and were thus not remembered/imprinted in people's heads, and BMW did not had the status of MB. This was BMW's own fault too partialy.

Ofcourse, in Finland, doubtfully that people remembered the glorious BMW of the 1930s.

BTW I've put some pictures in the previous page. Take a look.
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Old 09-24-2006, 11:20 AM   #23
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Re: Why do 75% of discerning luxury car buyers pass up BMW?

Quote:
Originally Posted by Imhotep Evil
Well, that's just it, as I said it, when BMW conducted their research in the 1960s, people even than sort of forgot the failures (like the 501, 502, 503, 507, 3200 CS) of BMW, witch now becomed pricey colectibles. However you are to belive that these cars were anything but common, and would somehow be embarassed by MBs of their time. It's just that they failed in the market and were thus not remembered/imprinted in people's heads, and BMW did not had the status of MB. This was BMW's own fault too partialy.

Ofcourse, in Finland, doubtfully that people remembered the glorious BMW of the 1930s.

BTW I've put some pictures in the previous page. Take a look.
Thanks, the pictures are great and I agree that today, even the BMW models of the troubled 50s are collectibles. No doubt about it. At the time I remember the perceptions being different. There are so many models in general from that time that I wish people would have had some foresight and kept them instead of sending them to the junkyard. I guess that's true of any age. But I miss so many of those cars: Packards, Studebakers etc. etc.
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Old 09-24-2006, 11:40 AM   #24
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Re: Why do 75% of discerning luxury car buyers pass up BMW?

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But I miss so many of those cars: Packards, Studebakers etc. etc.
Add Duesenberg, Peerless, Pierce-Arrows, Cord, some Simcas, Delahaye, Talbot Lago, and so on and so on.
Some people said that had the 507 been BMWs last car, it would have been a beautifull way to die. But instead cars such as the Isetta/600 and 700 kept BMW going and than relaunched it, along wit the 1500.
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Old 09-24-2006, 12:18 PM   #25
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Re: Why do 75% of discerning luxury car buyers pass up BMW?

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Originally Posted by Imhotep Evil
Add Duesenberg, Peerless, Pierce-Arrows, Cord, some Simcas, Delahaye, Talbot Lago, and so on and so on.
Some people said that had the 507 been BMWs last car, it would have been a beautifull way to die. But instead cars such as the Isetta/600 and 700 kept BMW going and than relaunched it, along wit the 1500.
Of course I agree regarding the models you mentioned above but those were cars that I never saw in real life. I guess people growing up in America saw a lot more cars than we did in Finland. I remember being approx 5 years old and standing behind the wooden fence of the house we lived at waiting to see cars pass by. It was just outside the 3rd largest city in Finland and on the only road connecting to a nearby smaller town. The interval between the individual cars passing by was approximately 15 minutes. It was also a time when two same model cars passed each other going opposite directions, lights were flashed to greet one another. I remember the Isettas. What weird cars those were but as you said, they helped BMW survive and the 1500 was already considered a good car. I guess we are all happy that the 507 did not become their swan song.
I guess the problem with the perception of BMW in those years was that the war messed up normal life for a long time and the 50s were the first decade of getting back to normal. And it just so happened that that decade was not a good one for BMW.
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Old 10-07-2006, 08:20 AM   #26
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Re: Why do 75% of discerning luxury car buyers pass up BMW?

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Originally Posted by BMW_Dude
I'd agree, in the UK all BMW drivers are thought of as jerks who cut people out and generally drive badly! It doesn't stop the sales though!
In Holland all MB drivers are thought to be fat construction workers with a fake gold Rolex... It doesn't stop the sales though!
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Old 10-07-2006, 09:14 AM   #27
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Re: Why do 75% of discerning luxury car buyers pass up BMW?

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In Holland all MB drivers are thought to be fat construction workers with a fake gold Rolex... It doesn't stop the sales though!
I believe these kind of generalisations depend heavily whether the car is new or old. Stupid anyway.
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Old 10-07-2006, 09:15 AM   #28
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Re: Why do 75% of discerning luxury car buyers pass up BMW?

LOL there are like million of those stereo type car drivers around the world..
for example..BMW drivers are often seen as Homo Thugs here in gothenburg
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Old 10-07-2006, 09:28 AM   #29
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Re: Why do 75% of discerning luxury car buyers pass up BMW?

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LOL there are like million of those stereo type car drivers around the world..
for example..BMW drivers are often seen as Homo Thugs here in gothenburg
WHAT ?!
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Old 10-07-2006, 09:39 AM   #30
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Re: Why do 75% of discerning luxury car buyers pass up BMW?

^its true
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