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This is a discussion on Bmw @ iaa 2009. within the The BMW Lounge forums, part of the BMW category; Originally Posted by EnI Btw, did you have a chance to meet Jan Christiaan Könders ... "The Master"? Who is ...
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Old 09-18-2009, 05:34 PM   #41
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Btw, did you have a chance to meet Jan Christiaan Könders ... "The Master"?
Who is he?

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Old 09-18-2009, 06:01 PM   #42
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Who is he?

Now when Bangle is gone ... he's the most passionate BMW propagandist.

He's responsible for all BMW Group (BMW, MINI, RR) global branding activities, BMW brand management, corporate identity, marketing innovation, merchandising and lifestyle, BMW Welt and BMW Group Classic (BMW heritage management - incl. BMW Museum, BMW Mobile Tradition, BMW Archive etc).

He's the "master" of BMW Group branding (strategy, management etc).

His official title is: Vice President Brand Steering, Brand Management BMW and Marketing Services, BMW AG.
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Old 09-18-2009, 06:02 PM   #43
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This is great information. Thank you,
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Old 09-18-2009, 06:29 PM   #44
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Here are some cool photos from the BMW Hall
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Old 09-18-2009, 07:52 PM   #45
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Hint: next time "book" an "interview" with officials ... contact their secretaries, or the head PR person @ the stand. PR people know who will be there at the stand, and when. So you can get 15-20 minutes with chiefs exclusively.
Excellent tip. I'll do that next time as I'm very intrigued by car design and focus on that aspect when I write about cars on my website. I exchanged a few words with Frisker at the event who bumped into me looming in at the Porsche stand in between the Panamera and facelifted Turbo. The same goes for Van Hooydonk, I love love to have a 20-30min interview and give them a platform to speak about cars from an aesthetic point of view.
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Old 09-18-2009, 08:37 PM   #46
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Scott what is that Giant display around all the track ? Are they LCD screens ?
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Old 09-20-2009, 09:41 PM   #47
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BMW @ IAA 2009. The BMW stand.

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