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Joy is BMW.This is a discussion on Joy is BMW. within the The BMW Lounge forums, part of the BMW category; BMW brand image campaign ... Starting on June 20th. The Story Of Joy ... (German version) ... preview: https://mediapool.bmwgroup.com/media...0&actEvent=wmv Translation: ... |
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06-18-2009, 11:42 AM
| #1 |
| Contributor   Join Date: Sep 2005
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  |  Joy is BMW. BMW brand image campaign ... Starting on June 20th. The Story Of Joy ... (German version) ... preview: https://mediapool.bmwgroup.com/media...0&actEvent=wmv  Translation: We are BMW. But we do not build cars only. We invent time-machines, / @an older man in 1er / build snowploughs, / @X5 snow drifting / and create artworks. / @Z4 painting / We make new friends, / @a kid with diecast model cars / and maintain friendships. / @BMW meetings & events shots / We are efficient,/ @EfficientDynamic solutions / and dynamic. We give future a face. / @GINA Concept / We have known from the start that what people feel is just as important as what they drive. Joy is what makes us move / moves us. Joy is BMW. Last edited by EnI; 06-18-2009 at 05:41 PM. |
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06-18-2009, 04:48 PM
| #6 |
| Me for President   Join Date: Sep 2005 Location: Sweden Garage: Rear Wheel Drive
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| Joy is a lightweight concept from BMW...
__________________ BMW M (that’s for Marketing, not Motorsport) Post your BMW Frankfurt photos here: http://www.germancarzone.com/bmw-lou...re-thread.html |
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06-18-2009, 04:59 PM
| #7 |
| Devotee  Join Date: Mar 2007 Location: Washington D.C Garage: Bavarian
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| Who wants a wall-paper?    And this is what & where she did this!  
__________________ ///M-Power... Mean Power! |
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| The Following User Says Thank You to ateekt For This Useful Post: | klier (08-27-2009) |
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06-18-2009, 05:25 PM
| #8 |
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| Official print ads ... "Joy is BMW" campaign. Joy is BMW.  Joy takes a little, and gives a lot.  Joy never says never.  Joy is AND. Not OR.  Joy is infinitely beautiful.  Joy is young.  |
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| The Following User Says Thank You to EnI For This Useful Post: | klier (08-27-2009) |
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06-18-2009, 08:11 PM
| #9 |
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| We have started to see our competitors imitate the BMW image and whist the driving standards of their models compared to BMW's is debatable. The new direction is intent on further communicating the message that there is not one car that defines the image of the BMW brand, Joy is the feeling you get standard with any BMW. A BMW is for any age , demographic ,lifestyle and any level of performance and driving dynamics. It is when you start the car and hear the engine roar and the smile that spreads across your face as you leave your driveway. Is in essence the core elements that will define the BMW brand for our customers. This new message will also communicate Future Interesting and innovative mobility concepts and mobile communication statements. As we begin with the "Joy is what you make of it" Programme with the new BMW X1. |
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