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Interview with CEO of M-GmbH

This is a discussion on Interview with CEO of M-GmbH within the The BMW Lounge forums, part of the BMW category; Originally Posted by jack its okay to invest in areas where its easy to gain money, in the end its ...

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Old 07-27-2008, 06:50 PM   #11
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Re: Interview with CEO of M-GmbH

Quote:
Originally Posted by jack View Post
its okay to invest in areas where its easy to gain money, in the end its this money which gets invested in new developments
but at the same time they shouldn't forget their heritage and their core audience
and questioning a Z4M, is in my opinion crazy

Yeah, core audience ... The real question is: is it really the same as it was eg. 20 or 15 years ago? According to the latest moves & decisions it makes me think it isn't. BMW marketing dept. should know the secret. BMW is moving more to the hard-core luxury, and away from hard-core sports. Although still having an edge over the competitors in sporty character department.

Z4 M ... Most M models are sold in US market ... New Z4 will be built in Germany ... So, it won't be very profitable in US market - if Euro remains as strong or becomes even stronger vs. US Dollar.

M GmbH is too small & too focused to be able to work on all possible M variants ... Priorities are very crucial. M3 sedan, coupe & cabrio. M5 sedan. M6 coupe & cabrio. I'm sure M5 Touring will be axed n the next generation. As perhaps will be the Z4 hardtop-roadster. Also no M7. But X5 M & X6 M, and later the supercoupe based on new Z8 hardtop roadster.

Funny times ...
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Old 07-27-2008, 11:45 PM   #12
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Re: Interview with CEO of M-GmbH

Can't foucking believe it, why the fouck making zillion of pachidermic x shits if it's not to developp true BMWs ?? Hell in 5 years or so Mercedes will be a sportier brand than BMW.
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Old 07-28-2008, 01:42 AM   #13
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Re: Interview with CEO of M-GmbH

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Old 07-28-2008, 07:16 AM   #14
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Re: Interview with CEO of M-GmbH

Pretty dumb, I was looking forward to M3 CSL!

Quote:
-M-developted X6 & X5 soonest end next year
Does this mean real X5 M and X6 M or just M developed but differently badged X5 and X6?
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Old 07-28-2008, 07:49 AM   #15
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Re: Interview with CEO of M-GmbH

Seems to me that the new M CEO is rather an idiot instead of adequate man for that position...

No M3 CSL? No Z4 M?

x 100000000000000

Idiotism, no matter which reasons for that he can provide. Period.

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Old 07-28-2008, 07:50 AM   #16
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Re: Interview with CEO of M-GmbH

$100 there is a M3 CSL...

If not... BMW need to change there motto from Sheer Driving Pleasure...
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Old 07-28-2008, 09:17 AM   #17
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Re: Interview with CEO of M-GmbH

This all depends on what BMW has in store for the tii brand which I feel gives BMW a whole new avenue of performance philosophy without having to be overly constrained by a highly specific and vociferously touted M ethos. As noble as its intentions may be - the well known attributes of high-revving engines coupled with manual transmissions in a sportily tuned chassis may have BMW marketers painted into a corner. The M badge needs to be more universally applicable in the way that AMG is without getting the current proponents of the M philosophy in a big fat huffy. BMW need an X6M more than they need a CSL right now. However depressing that thought may live with me.

So who knows; maybe some clever marketing can give us tii badged 135i's and E92 coupes?
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Old 07-28-2008, 07:58 PM   #18
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Re: Interview with CEO of M-GmbH

I can understand BMW dropping the M-Z4. I mean, the car lags behind the M3 with 3 years or so when it comes to engine output. Therefore a Z4-35tii is much better than wasting the M badge on a car that doesn't excite people like the M5 and M3 does.
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Old 07-28-2008, 08:02 PM   #19
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Re: Interview with CEO of M-GmbH

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Old 07-29-2008, 03:29 AM   #20
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Re: Interview with CEO of M-GmbH

Z4 M ....

BMW already has difficulties with S65 engine supply due high demand for existing M3 models. I just can't imagine adding another model featuring S65 engine ... I guess that was one of the reasons why also the M3 Touring was axed.

They could wait until the new M3-specific engine is ready, and introduce Z4 M later - if there will be enough demand, and financial aspects of the products will be satisfactory.

Mind this time around the M version was introduced at facelift, not earlier! Again: due the short supply of M3 engines.
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