German Car Zone

^in moscow thats hardly a surprise

This really feels like some kind of cruel joke for us GCF'ers, doesn't it?

I work in the biz, so let me clue you in how stuff like this goes down -

Basically, BMW wants to do a big, flashy press event for the global market, so they put the job out to bid. They contact various press event companies throughout the globe letting them know what they want to accomplish. Stuff like "We have a budget that's roughly this big, we need this many journalists in attendance, we want a viral video component, we want a concept and a "big stunt" to tie it all together..."

After the brief the various companies put together their best lump of ideas, all theoretically within budget of course. After some deliberations one firm is awarded the job and they go to work producing the show.

Thing is, oftentimes these companies are asked to perform duties to augment the press event that are outside of their core capabilities. Sure, lots of production companies are good at "the big show", but oftentimes they're not good at the ancillary stuff that they've been asked to handle to augment the press event - in this case the web/viral component of the campaign.

Almost always, the web work is promised in the board room with little knowledge as to wether or not the idea they're hyping can be delivered upon. This is because web work is relatively expensive, and the people selling the big idea to BMW have only a general grasp of what sort of things can be done online, and for how much money.

So, after the business has been awarded, the company realizes that they're in over their heads with what they've promised because a true countdown clock with a time-triggered interactive component is really expensive to execute and requires a massive amount of bandwidth. Darn. So, instead, they just institute a countdown clock that uses some rather rudimentary programming for a fraction of what the "real thing" would cost and hope that nobody at BMW raises a stink about the microsite not living up to expectations. After all, these folks have been hired to do a press reveal first - the web component is just something extra being used to stir up some buzz.

ON THE OTHER HAND

The wild speculation about what product this would be is a typical example of the internet getting their collective panties in a bunch against all common sense.

I gotta ask you guys - why would any of us expect that BMW had something else up its sleeve since we've known for weeks that July 7th was the official press date for the new 7er! It doesn't take a keen industry gadfly to sorta to connect those two shreds of information together. It would be almost impossible to believe that such a huge stunt on July 7th could be for anything else but the F01 7er.

To expect that BMW would follow up the premature, web-leaked debut of the F01 with yet another product reveal to go along with it is just ridiculous. It's not BMW's fault that some asshat with a press kit decided to spoil the show by putting embargoed content online ahead of schedule.

So The Artist - Come down and get your blue ribbon. You had the best, most sober view of this before it happened.

And Scott27 - I have no idea what you're trying to contribute to these forums sometimes.

What i can´t stand and really desperates me is that when you ask something to marketing guys, they only answer you if they like what you ask. Someone asks for the color and the kidneys, but first of all the kidneys, and Scott only answer about the color.

With a sad "We can´t talk about this for the moment will be OK.

heres a vid from international web.tv

BMW-web.tv - The International Entertainment Magazine

Or "I just don't know" would suffice.

" Never Stand Still" Is a concept relating to BMW Now - Never Stand Still is all about not standing still especially in product releases.
From now on we intend to add to the debate of what is coming next from BMW. And so we will go on until the next Z4 before the end of the year.

The Concept works it's just people did not understand the purpose.

And why the 7er has a different grille compared to other models , well certain models have standard chrome grille or optional dark chrome shadow line - Not really a mystery.

And Scott27 - I have no idea what you're trying to contribute to these forums sometimes.

Quote:
Originally Posted by SCOTT27
" Blur the boundaries of what a sports car should be defined as..."

"Never Stand Still"

Well Scott is is sort of a mistery when there isn't a single press video or shot showing that grille....BMW showed the standard grill 100% of the time until the Moscow event.

All's good, and I don´t think anyone is angry now that we understand what the timer is for!

Thanks a lot Scott

yea... you can read more here, Never Stand Still Special Event and BMW 7-Series unveiled in Russia at Never Stand Still. Beautiful event, beautiful car!