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BMW CFO says group still considering fourth brand

This is a discussion on BMW CFO says group still considering fourth brand within the The BMW Lounge forums, part of the BMW category; FRANKFURT (Thomson Financial) - Bayerische Motoren Werke AG is continuing to consider whether it will set up a fourth brand ...
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Old 05-12-2008, 07:01 PM   #1
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BMW CFO says group still considering fourth brand
FRANKFURT (Thomson Financial) - Bayerische Motoren Werke AG is continuing to consider whether it will set up a fourth brand as part of its long-term growth strategy, chief financial officer Michael Ganal said in an interview with Euro am Sonntag.

He said that to ensure long-term growth, it is not enough for BMW to tighten costs and that it must also consider increasing its revenues, adding a fourth brand 'remains absolutely conceivable'.

At present, the group has the BMW, Mini and Rolls-Royce (other-otc: RYCEY.PK - news - people ) brands.

BMW CFO says group still considering fourth brand - Forbes.com
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Old 05-12-2008, 07:03 PM   #2
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Re: BMW CFO says group still considering fourth brand
Aston? ...that would complete a fantastic portfolio.

Actually, I think a company Like Saab could excel under BMW.
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Old 05-12-2008, 07:11 PM   #3
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Re: BMW CFO says group still considering fourth brand
The company I would most like to see under BMW is Lotus. A lightweight Lotus chassis with a M engine... .
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Old 05-12-2008, 07:32 PM   #4
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Re: BMW CFO says group still considering fourth brand
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The company I would most like to see under BMW is Lotus. A lightweight Lotus chassis with a M engine... .
Im with you. Lotus is the right way to go.
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Old 05-12-2008, 11:13 PM   #5
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Re: BMW CFO says group still considering fourth brand
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Originally Posted by Sunny View Post
The company I would most like to see under BMW is Lotus. A lightweight Lotus chassis with a M engine... .
Can you imagine an Elise with a BMW 4 cylinder turbo? That would sure be something. However, if they are looking to make profit, Lotus might not be the way to go.
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Old 05-13-2008, 12:42 AM   #6
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Re: BMW CFO says group still considering fourth brand
Lotus! both bmw and lotus makes cars with amazing handling, I'm sure they will work together.
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Old 05-13-2008, 05:59 AM   #7
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Re: BMW CFO says group still considering fourth brand
How about little sportscars from MG with a BMW engine.......

....Oh wait.....
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Old 05-13-2008, 06:46 AM   #8
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Re: BMW CFO says group still considering fourth brand
Quote:
Originally Posted by SDNR View Post
Aston? ...that would complete a fantastic portfolio.

Actually, I think a company Like Saab could excel under BMW.
I think MB and Aston are on the path to Linkage. A single party owns a large stake in both and there have been recent announcements Aston will be relying on MB engines and other tech.

I agree, Saab needs a master like BMW. It could really thrive under them. BMW have proven outstanding in terms of brand management and they've got the tech to back it up.
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Old 05-13-2008, 06:53 AM   #9
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Re: BMW CFO says group still considering fourth brand
^ thanks for that update Mohammed ....I have missed so much auto-gossip this year.
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Old 05-13-2008, 01:30 PM   #10
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Re: BMW CFO says group still considering fourth brand
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Originally Posted by Mr. Mercedes View Post
BMW have proven outstanding in terms of brand management and they've got the tech to back it up.
While true with the brands they currently own, I doubt Rover guys would agree
Since Saab would probably be positioned where Rover was under BMW, I'm not so sure it would be a perfect match.
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