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BMW MarketingThis is a discussion on BMW Marketing within the The BMW Lounge forums, part of the BMW category; I mentioned this is another thread...but I'd like to see new models take a slightly different path and I know ... |
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![]() | BMW Marketing I mentioned this is another thread...but I'd like to see new models take a slightly different path and I know I'm not alone. Flagships: I don't want a 5+ meter car. It's too big and that's why I'm not buying it. You could price it the same as a 3 series and I still won't get it....so it's not all about price. I want a flagship to be the 5er. I want every available feature available on the 5er, including more luxurious leathers and interior trim. P.S. I would love lacquered Piano Black trim (wood, not plastic) and leather dashboards available. I would even be more interested in a 3er if it had more features as options. Small cars are easier to drive and park, but I would like them more luxurious and technological. I know many people who bought a 3 series not because it was cheaper but because it was smaller. They were disappointed that they couldn't get the gadgets on it though. M: I live in snow and will not sacrifice all wheel drive regardless of the prowess on the track. Put xDrive on your M models. Porsche, Audi and Lamborghini all manage to have AWD on their high-end sports cars. I would love an M5 if it had xDrive. Snow tires on RWD is simply not good enough and I place safety above 0-60 times. xDrive: I want it on all models. I would be interested in a 6er or a convertible if they had xDrive. I realize many people prefer the driving dynamics of RWD, however there are also a lot of people who live in snow and would like to have a lot more traction. increasing sizes: For the love of all that is good....stop making every car bigger. I don't want 2 more inches on my car with every new design. I want to be able to get around on busy city streets, have the option of a U-turn and be able to park it without doing a 94 point turn. fuel mileage: I can afford all the gas any big V12 can suck, however I would prefer not to. I do have an environmental concern and don't want to spend money on fuel just for the sake of it. However if I want all of the available features a series has, I usually have to get the biggest engine to get them. Please make all of the luxury features available on the more fuel economic models. If you do hybrids...make them the most luxurious models. Don't make me suck fuel in order to get the extra features SUVs: We get them because we want to lug more stuff around. Everyone I know with an SUV got it for the cargo room. I can throw all sorts of gear in an SUV. What I would like, is to be able to get all the luxury features of a 7er in one. The luxo barge 7er is too big as a car and doesn't have the cargo room of the X5...but I still want all of its features and I'll pay for them. Make them an option -- oh and give me the Individual options on it too...(again I really like leather and piano black wood trim) Run Flat Tires: I'm not a fan. They create a much harsher ride and don't offer me any convenience. If I blow a tire on Christmas eve, I'm screwed. I can't just park it in my garage because the rft won't be able to drive after sitting overnight or longer and I can't drive it anywhere to get fixed because everything is closed. Even late at night I am out of options for getting it repaired because they are all closed, and if I am more than 50 miles from home, I can't get there either. I just don't see their advantage. At least put in a spare...that will comfort me greatly. Those are my thoughts for today. |
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![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() | Re: BMW Marketing Quote:
Btw, reading all your wishes I got a feeling your dream car could be Audi or Lexus. ![]() | |
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![]() ![]() ![]() ![]() ![]() ![]() | Re: BMW Marketing Quote:
That is what I did with my 3er and it is what I am going to do with my new X5.
__________________ Life is good Last edited by chonkoa; 12-12-2007 at 04:05 PM. | |
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![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() | Re: BMW Marketing Let me just correct you in your attitude to run flat tyres. First of all they are standard on nearly every BMW as this takes away weight from having a spare tyre in the rear of the car. Secondly The new generation of run flats we are using are vastly improved from the initial introduction. And lastly you say you puncture a wheel with run-flats and you are screwed. I presume you are from America ? Well the run-flat system is adapted to run for an extra 90 miles as long as the car does not travel above 50 mph. Giving you plenty of time to get home and arrange a replacement . I have plenty of experience with Run-flats and never have I been stranded when a puncture happens. There will only be one four wheel drive M-car and that is a vehicle that fits within the M-philosophy. Standard M-cars will never be four wheel drive our customers prefer RWD. |
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![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() | Re: BMW Marketing Runflats are too heavy and is more of a disadvantage for the road dynamics. I have never had a flat in 13 years and I could be without runflats. I will change to normal tires when mines are worn out.
__________________ BMW M (that’s for Marketing, not Motorsport) Post your BMW Frankfurt photos here: http://www.germancarzone.com/bmw-lou...re-thread.html |
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![]() | Re: BMW Marketing No my dream car is not a Lexus (re-badged Toyota) or an Audi (re-badged VW). My dream car would be a much better and coupish looking 5 series with all the tech gadgets from an S-Class, 7 Series and LS460 rolled in to one. I would like it to be as fast as an M5 with xDrive, the fuel mileage of a Mini and be around 4830 mm long. As for run-flats....even if they get you 90 miles...you have to have somewhere to go. If you can't get your tire repaired or replaced (as would be the case when repair shops are closed)...where are you going to go. Am I wrong in that you can't have your car sit in a garage overnight with a punctured run-flat and still be able to drive to a repair shop two days later? Oh...and I have my own spare tire that adds extra weight anyway -- I should probably drive to the gym more often. As for all of your M customers preferring RWD...well you are just wrong. I know several people that would have gone M if the car had xDrive. Instead they sacrificed the engine for the traction -- a trade off they would rather not make. Maybe those people aren't in the majority...but they are out there. Just my 2 Canadian cents. |
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![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() | Re: BMW Marketing As for an X drive on M car, I am sure they would do it if the market is big enough to off set the development and manufacturing cost. And it might be getting there, but was definitely not the case in the past. See how few RS cars are sold compared to M. But yeah, the market is definitely getting bigger - so probably the next generation of M cars or starting with the rumored X6 M. Also the new generation of vectored AWD tech should allow the AWD to be incorporated with out effecting the car's dynamics - which was not the case in the past. |
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![]() | Re: BMW Marketing Really? Well I'm a customer and I prefer AWD. I'm sure that if Porsche (911 Turbo) and Nissan (GT-R) can manage to get a highly dynamic and light AWD system in their cars, then so could BMW. BMW could offer it in lower priced vehicles and hence get the upper hand. |
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![]() ![]() ![]() ![]() ![]() ![]() | Re: BMW Marketing Quote:
I consider myself an early adopter, and do see the potential in RFT, however the idea that a car with RFT should not have a spare tyre, thus eliminating the space for one is beyond ludicrous. 1. If the idea is to save weight, then I think it is very lame. If you can tell your engineers to create space in the boot to accommodate a spare, I am sure you will be a hero to lots of people(E9X owners). I would rather benefit from the advantage of having manageable handling potential to drive the car to save area and change the tyre and possibly save the tyre as well with the extra weight, than to rely solely of an expensive risk. The risk here been the reliance on deflated/punctured to carry me to my destination. It's not like the tyres and wheels are standard sizes that can be found in any shop or there are such shops within the range for which the tyre/rim are good for. Most cases, you have to order them. 2. Telling me that I don't need to carry a spare because I have a RFT, and should only concern myself with one only when faced with an emergency sounds like a reactive measure to me. I would rather be proactive and have a spare with me even though I have a RFT. 3. If you can please ask your engineers to figure out how they can have both the third row seat and a spare tyre in the X5. It is unbelievable that I have to give up the spare tyre because I have the third row with the lame excuse of having a RFT.
__________________ Life is good Last edited by chonkoa; 12-13-2007 at 02:25 PM. | |
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