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Interview with Norbert Reithofer

This is a discussion on Interview with Norbert Reithofer within the The BMW Lounge forums, part of the BMW category; Interview with Norbert Reithofer in AutoZeitung (in german language ): Autozeitung.de - autozeitung.de - Im Interview: BMW-Konzernchef Norbert Reithofer - ...
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Old 04-01-2007, 03:12 PM   #1
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Interview with Norbert Reithofer
Interview with Norbert Reithofer in AutoZeitung (in german language ):

Autozeitung.de - autozeitung.de - Im Interview: BMW-Konzernchef Norbert Reithofer - auto aktuell auto news - BMW, AUDI, MERCEDES, VERGLEICHSTEST, Test, 3er, 5er, Kombi, Fahrtest Cayenne, FSI, Touring, Straßen, Xenon, Allrad, TT, Aston, 207, Clio, Cay
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Old 04-01-2007, 03:21 PM   #2
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Re: Interview with Norbert Reithofer
Google translation:

Translated version of http://www.autozeitung.de/online/render.php?render=0049829
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Old 04-01-2007, 05:17 PM   #3
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Re: Interview with Norbert Reithofer
Interesting points:
  • EfficientDynamics solutions will soon find a way into BMW SAVs and other models in BMW product portfolio (in max 2 years)
  • BMW very determined to lower fuel consumption & gas emissions in BMW Group vehicles without compromising the performance
  • BMW to offer mild hybrids in the near future (also diesel hybrids very possible!) in various models
  • SCR Clean Diesel will be offered in 2008 (US market)
  • 1er model family, and MINI model family will grow further (new models on the way)
  • mini-SAV (X1) possible (seriously considered)
  • RFK coming soon, mini-RFK possible (decision independent from RFK market success - meaning: decision for mini-RFK will be made before RFK hits the showrooms)
  • BMW brand needs a "brandshaper" product - a low-volume super-sports car BMW already had in the past (M1 and Z8), and such car will be offered in the near future
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