German Car Zone

Next generation of the website audi.de now online
• Intuitive navigation inspired by on-board Audi MMI
• One-of-a-kind design featuring over 3,000 large-format photos, videos, and computer-animated films

Audi has reintroduced itself with a new website. Already a winner of several awards, the completely overhauled version of audi.de went online in early December. Even the former version of the German Internet platform of the brand with the four rings attracted an average of two million visitors per month. The new version is even better tailored to users’ wishes, offers intuitive navigation, and dazzles visitors with an emotion-packed design and technical highlights.

“We set our goals high. We aim to set a long-term benchmark in the automotive industry with our website,” says Tim Gotthardt, the project’s design leader. He explains that his team was inspired by the successes of Audi models, and adds: “Our target-oriented navigation allows users to dive into the topic of their choice and focus on relevant information while remaining just a click away at all times from their starting point.” The user interface and information architecture of audi.de bear an intuitive feel modeled after the Audi Multi Media Interface, which innovatively enables Audi drivers to operate complex electronics with ease.

Details about models, offers, and dealerships are now even more readily accessible online: functions such as the Audi Configurator, the dealer contact function, and the marketplace for used cars have been improved.

The brand’s website also captivates users with a striking design and cutting-edge technology. Audi fans can also access exciting multimedia content: more than 3,000 large-format product images, computer-animated films, and videos. A new version of the Audi Online Shop, personalized functions, and extensive networking with Audi tv – the brand’s Internet-based television – will soon follow. The reworking of Audi’s international websites is planned for 2009.

About Audi AG
AUDI AG sold a total of 964,151 cars in 2007 and thus achieved its twelfth consecutive record year. With revenue of €33,617 million and profit before tax of €2,915 million, the company attained its best figures ever. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Györ (Hungary), Changchun (China) and Brussels (Belgium). Aurangabad in India saw the start of local production of the Audi A6 at the end of 2007 and of the Audi A4 in early October 2008. The company is active in more than 100 markets worldwide. AUDI AG’s wholly owned subsidiaries include Automobili Lamborghini Holding S.p.A. in Sant’Agata Bolognese (Italy) and quattro GmbH in Neckarsulm. Audi currently employs around 57,000 people worldwide, including 45,000 in Germany. The brand with the four rings invests more than €2 billion each year in order to sustain the company’s technological lead embodied in its "Vorsprung durch Technik" slogan. Audi plans to significantly increase the number of models in its portfolio by 2015 to 40. The Audi brand celebrates its 100th birthday in 2009. The company was founded by August Horch (“hark!”) in Zwickau on July 16, 1909; he named it Audi after the Latin translation of his surname.

AUDI AG: New Brand Identity on the Internet

It is on line for quite for some time now. I like it. Much more than the old one.
It would be great if there would be on-line catalogs available though.