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Audi Joins Fox's Super Bowl Lineup

This is a discussion on Audi Joins Fox's Super Bowl Lineup within the The Audi Lounge forums, part of the Audi category; I share Eni's sentiment.... not clear definition of what 'old luxury' is.. and even more alarming is the ad's lack ...
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Old 02-03-2008, 11:35 PM   #11
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Re: Audi Joins Fox's Super Bowl Lineup
I share Eni's sentiment.... not clear definition of what 'old luxury' is.. and even more alarming is the ad's lack of defining what 'new luxury' Audi is bringing to the market. After watching the ad I stared at the tv for a few seconds and said to myself 'is that it?!'....


Quote:
who are big American car fans, were surprised by Audi and liked it too.
That's great n' all, but big American car fans aren't Audi's target market. It would have been a clever idea to showcase/showoff the R8 if the purpose of the ad was simply to make Audi look more 'cool' and better known throughout the States, but when you have a central message of 'Out with the old luxury, and in with the New Luxury' you really need to make that message clear and meaningful. There's a reason why 'Sheer Driving Pleasure/Ultimate Driving Machine' is so synonmous with the BMW brand.

Nonetheless... if the purpose of the ad was to get people talking and transforming their opinion of Audi, well then the ad may well be a success.... but I'll stick with my comment that the ad should have been clearer and more closely linked with the slogan of the ad.
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Old 02-03-2008, 11:47 PM   #12
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Re: Audi Joins Fox's Super Bowl Lineup
I was looking for this ad as this was one of the 2 that involved cars. I have to say I thought it was pretty weak as the first 30 seconds didn't do anything for Audi. These aren't the kinds of ads that are going to do you that much good.

Having said that, the car looked and souded great though,
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Old 02-04-2008, 12:39 AM   #13
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Re: Audi Joins Fox's Super Bowl Lineup
I loved the ad... I was expecting some cheesy $#|! about redefining luxury blah blah... but it was actually clever.
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Old 02-04-2008, 02:38 AM   #14
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Re: Audi Joins Fox's Super Bowl Lineup
Let's face the truth: one ad is not enough to chane public perception of Audi ,but i think that it's a good effort.
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Old 02-04-2008, 10:37 AM   #15
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Re: Audi Joins Fox's Super Bowl Lineup
I missed Super Bowl and haven't watched the ad. Did Audi unveil the RS spider or anything new???
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Old 02-04-2008, 11:34 AM   #16
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Re: Audi Joins Fox's Super Bowl Lineup
Quote:
Originally Posted by Luwalira View Post
I missed Super Bowl and haven't watched the ad. Did Audi unveil the RS spider or anything new???
Not that I can tell. Loooked like a regular R8 to me, and they revved it a few times. That was quite exciting. But I just see how it pertains to anything to be honest.

P.S. How crazy was that game
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Old 02-04-2008, 01:12 PM   #17
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Re: Audi Joins Fox's Super Bowl Lineup
I just love that ad!
Here it is on YT:


And love this picture!


Btw, check this:
Super Bowl XLII: Audi Perspective
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Old 02-04-2008, 02:15 PM   #18
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Re: Audi Joins Fox's Super Bowl Lineup
LOL that was great!
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Old 02-04-2008, 03:45 PM   #19
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Re: Audi Joins Fox's Super Bowl Lineup
OK, it's not the best meter (I'm not sure a typical Audi buyers are typical Super Bowl fans), but still an indication of some kind ...

Audi ad scored #42 spot (among 55 most expensive ads on Super Bowl 2008)


20th Annual Super Bowl Ad Meter results:

20th Annual Super Bowl Ad Meter results - USATODAY.com
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Old 02-04-2008, 03:51 PM   #20
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Re: Audi Joins Fox's Super Bowl Lineup
how much did Audi pay for this commercial?
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