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Audi moves up 6 places in annual ranking of the 100 Best Global Brands.

This is a discussion on Audi moves up 6 places in annual ranking of the 100 Best Global Brands. within the The Audi Lounge forums, part of the Audi category; Originally Posted by YoUhimhER and toyota before all of them... the world is coming to and end... I agree. Something ...

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Old 07-29-2007, 02:17 AM   #11
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Re: Audi moves up 6 places in annual ranking of the 100 Best Global Brands.

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Originally Posted by YoUhimhER View Post
and toyota before all of them... the world is coming to and end...
I agree. Something about Hyundai being a better global brand than Porsche is just not right. I can understand why Honda or Toyota might be ranked higher, but not Hyundai. It has not reached the levels of acceptance that Honda or Toyota has achieved yet.
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Old 07-29-2007, 02:18 AM   #12
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Re: Audi moves up 6 places in annual ranking of the 100 Best Global Brands.

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Originally Posted by Just_me View Post
VW better ranking than Audi
It is quite understandable... VW is a more recognisable brand than Audi.
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Old 07-29-2007, 02:36 AM   #13
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Re: Audi moves up 6 places in annual ranking of the 100 Best Global Brands.

Congrats to AUDI on moving up. As for it being ranked lower than others, you guys have to remember that there are many many markets where people have never even heard of AUDI. For example, about a decade ago I can safely say that about 99% of India did not know what AUDI is, I would say that more than half of india still doesn't. That's half a billion people who don't know AUDI, but everyone knows Hyundai because of it being cheap and available to everyone. simple.
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Old 07-29-2007, 04:11 AM   #14
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Re: Audi moves up 6 places in annual ranking of the 100 Best Global Brands.

From the brands on the list Porsche is more desirable and exclussive than any other so what difference does it make if it's behind Huyndai or Mercedes?
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Old 07-29-2007, 04:25 AM   #15
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Re: Audi moves up 6 places in annual ranking of the 100 Best Global Brands.

Guys, the list is not about brand desirability, or brand image!

The list is based on value of the brand - how much the particular brand is worth by special BusinessWeek methodology.
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