German Car Zone

STRUER, Denmark, Dec. 10 /PRNewswire/ -- Bang & Olufsen, the Danish
provider of high end audio and video products, and Aston Martin, the leader
in producing exclusive high-performance automobiles, proudly unveil a
creative and strategic partnership that will revolutionize the luxury
automotive sector. Together, the brands present a union of two innovative
companies with a proud tradition in technology and design. Both Bang &
Olufsen and Aston Martin blend an unrelenting quest for technical
excellence with an uncompromising commitment to quality and style, and have the courage to go far beyond the conventional.

Dr. Ulrich Bez, Aston Martin's Chief Executive Officer, describes the
new association between the companies as a landmark collaboration of two
market leaders. "Without technological innovation, neither Aston Martin nor
Bang & Olufsen would have achieved the reputation they have today as
leaders in both design and performance," he says. "Elegance and excellence
go hand in hand, and designers, engineers and specialists in both companies
will work closely together to achieve a benchmark result."

Bang & Olufsen's Chief Executive Officer Torben Ballegard Sorensen also
believes the two companies have much in common, and not just in terms of
esteem and ambition. "There are deep similarities between our cultures and
heritages," he says. "Bang & Olufsen's values are rooted in passion and
performance as well as design and craftsmanship, and these exact values are experienced in an Aston Martin."

Renowned for much more than unparalleled performance on road and track,
an Aston Martin combines refinement with exhilaration, a key component of
which is the sound of the engine -- as finely tuned as a musical
instrument. Along these same lines, Bang & Olufsen is known all over the
world for producing state-of-the-art audio and video products of the
highest quality materials with the utmost in sound and picture performance,
as well as a magical experience with each use.

Both companies appreciate the value of individuality, and at Bang &
Olufsen there is a very real human element to every stage of the design and manufacturing processes, from the integral role played by the classically trained tonmeister, to the hand finishing of the products. Aston Martin takes the same approach, as each engine bears the signature of the engineer who signed off on it.

About Bang & Olufsen a/s

Founded in 1925 in Struer, Denmark, Bang & Olufsen a/s is world
renowned for its distinctive range of quality consumer electronic products
that represent our vision: Courage to constantly question the ordinary in
search of surprising, long-lasting experiences. The Bang & Olufsen Group
manufactures a unique range of televisions, music systems, loudspeakers,
telephones and multimedia products. The company has approximately 2,500
employees and the products are sold in more than 100 countries worldwide.
The turnover for the 2006/2007 financial year was DKK 4,376 million (USD
801 million). Further information about Bang & Olufsen a/s is available
from http://www.bang-olufsen.com


Source - WCF: Aston Martin Teams With Bang & Olufsen

^^Interesting.

I wonder, will this have any effect on B&O's work with Audi?

shouldnt have..
didnt have any effect when MB started working with B&O

Have they cooperated with MB as well? didn't know that B&O was a brand whore.

All B&O does is take a product and improve on it, in an incredible way. Thats all they do... They are just excellent and detailed at what they do, technologically. It would be great to see what they do with AM since it is already such a detailed and advanced manufacturer.

Bang O, is known to improve on what is already known to be the best, and still take it to another more advanced level...

yes sir
Mercedes-Benz Niederlassung Weser-Ems - Pkw - AMG News - AMG Soundsystem

Not entirely . Their designs are amazing but performance wise B&O products are quite over priced.

Not Entirely??? There was never a discussion on price here my brother!!!

They are priced through the roof, but what do you mean "performance wise B&O products are quite over priced".

Their quality is outstanding....

Artist isnt your phone B&O? Care to chime in?

Well they sure make the products look better ....but as far a sound quality goes, B&O is not the absolute best ....but certainly very good.


Also, B&O is expensive ....but top-of-the-line equipment can cost into the hundreds of thousands of dollars.

I mean that if it's sound reproduction or image quality that's most important to you, there are better and cheaper choices than B&O products. But buying a B&O stereo is like buying an Apple desktop, you mostly buy it because of the ease of use, material quality and design.