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Originally Posted by EnI I do not unerstand Audi tendency to spread the distinctive design elements of a specific model over the whole line.
Eg. single-frame grille was initially introduced on V12 A8, making it very special ... and then spread over the whole Audi model line, and made V12 A8 "one of the many"
Then the shape of rearlights from A3 Sportback spread to A4 sedan, A4 avant, A6 avant, Q7.
LED strip daylight driving lights specific for S-models, now apparently coming to A6 FL.
Same case with A5 rearlight shape - coming to A3 cabrio (check spy pics), and also A6 FL. |
You're right. I'm bothered by the same thing, because it treats Audi's car designs as though they where "This season's fall colors." Insead of letting each model persevere in its own direction, Audi settles on
specific design cues and then applys them across the entire line whenever it's facelift time.
There's a couple problems with this. For starters - This method creates a kind of Audi "master template" where the cars are not styled from the ground-up, but instead are cobbled together from distinct styling elements - like the shape of a tail-light or the headlight housing. As soon as this "template" changes, all the non-conforming, pre-facelift models are immediately out of vogue and appear older than they deserve to.
Another problem is that the cars being restyled are often not built to accommodate the new design cues - they're just shoehorned on. Compare the post-facelift A4 to the A3 sportback. The A3 was designed to look this way, while the A4 just had to accommodate it the best it could. The results were decent, but also forced.
The net result of this approach to the Audi range is that there's an overriding visual identity that is changed every time a sexy new look is introduced. This comes at a cost to the integrity of and distinction of the individual models, and it also
hurts residual values. Audi needs to simmer down, and should stop changing ships in midstream.