German Car Zone

Looks are objective my friend. but yeah a loss of 240 kg is alot!
Kudos to Audi for once on that bit.

And how much will this car cost? €200k?

It's not all about ability of doing it - I'm sure even Hyundai is capable to develop a competitive Porsche-like car.

But at what costs? And selling it at what price?

As said: Audi are goal for years now have been to tarnish BMW image as the most sporty Bavarian carmaker. Something to do with Piech's & Pischetsrieder's egos & hatred towards BMW.

And be sure Audi will go for it, and succeed. When ego-driven projects are in question, Piech & his soldier Winterkorn will approve them. All for the image. No matter of costs.

Eni: and BMW charged a fortune for CSL, I don't see the problem.

This is a pretty cool idea. An equally iconic but completely modern follow-up to the original Ur Quattro would further boost Audi's already highly recognized all-wheel driven history. Hopefully it will look more like the knife edge CGI from Huckfeldt and less like the warmed over S5 photoshop we see here.

And the development costs were very high as well. I'm not sure they made a huge profit (if any there). It was - "we can do it" project. Which didn't affect sales in any manner. Nor did change the perception of BMW brand.

As said: BMW already has sporty image. Brands like Lexus, Jaguar, Audi, Infinit, Alfa Romeo are still in the process of getting there - therefore so many sporty cars in their portfolios.

And BMW are reacting: seeing the market is getting crowded, and they start to reposition the brand a bit - since ... if sticking with old formulas - some brand might overtake BMW in "old" sporty image.

As said many times: IRL BMW brand is many times considered TOO sporty for many customers. Therefore they are avoiding it - rather choosing MB or Lexus etc. But BMW can not afford staying too sporty - but also targeting MB & Lexus customers. Since BMW are now too big to offer niche core models - core models now have to cater to mainstream, while new niche models (X6, 5rg GT etc) will cater to specific tastes.

Times are changing. BMW are not the only sporty premium brand in the sky. There is a competition. A new choices. So, be happy.

Don't expect - eg. since Evo drives more similar than original M3 - than the current M3 - that BMW will go back in time, and replicate M3. No. If you like the original M3 feeling - you can ether buy a used old M3, or eg. an Evo.

Same case for 335i vs S4 - you can either go for 335i with Performance parts & Power kit - or chose Audi. Since BMW do not have direct standard rival for S4. Etc.

BMW does have a direct rival to the S4, it's called the 335Xi. -33hp but almost as quick and same drive setup. With modest aftermarket upgrades such as a reflash of the ECU you'll be right up or above where the B8 S4 is stock. The gap is negligible. Especially when you consider the real world performance numbers of the 335Xi.

Funny, I personally have never felt BMW's to be "too sport", BMW is more like "just right" to me. Both Lexus and MB do absolutely nothing for me in terms of driving experience while Audi is a close match to BMW. Their cars don't have much steering feel but grip is immense which translates into almost equally as good of handling as BMW. The engines also offer pretty good performance, and overall Audi's are more value priced with fewer options next to similarly equipped Bimmers. At the same time I understand BMW doesn't have as large of economies of scale to work with as Audi does being apart of the VWAG empire.

335iX can't even be had with a sports suspension here in Sweden. Not to mention the obvious lack of LSD:s.

It's silver because that is Audi's racing livery.

If they make this car 1400kg with rear biased quattro and a turboed lump this WILL be my next car.