I saw a black S5 the other day, it was locked and the snobbish sales man didn't even bother offering me that car. I was so p***-ed off and walked away.

"Appreciative honks" and "thumbs up" from 17 y.o. dudes. I know that feeling, in fact, I'm hurting because I have to drive my 4 y.o. Is300. Its faithful, but it is way past its time.

...and that same feeling is magnified because he's tasted a Audi's star product, a new car with much coveted technology, and the fact that the poor dude is done with his "old mattress" and wanted a new one (like me). II bet he suffer even more because he is scarred with that special new car smell, and memory dent of a sexy S5 image kept in top condition, professionaly cleaned and maintained.

I want to get a new car myself, whenever I get too excited, I calm it down and remember the "opportunity cost" and salvage values of my previous cars

I can completely relate. I went to the Audi showroom in Zurich and the salesman didn't even bother responding. Granted we're tourists so we would never buy the car especially here but why should it be a big deal to promote the brand globally? We went to the Mercedes showroom next door and the salesman came upto us and asked us if we had any question even after we told them we were just looking around because we ordered a GL back home. He helped show all the features and electronic boot etc. even though he knew he would never get a sale from us.

Customer service for such "high-end" brands should be a must and it sucks that Audi haven't paid enough attention.