[Just_me]

Originally Posted by Poverty

Audis are usually cheaper than BMW's and Mercedes' in the UK.

the same in Sweden a couple of years ago but the late years that has changed. Audi is now closer to BMW in price.

[siko]

Originally Posted by Poverty

Audis are usually cheaper than BMW's and Mercedes' in the UK.

Here too, but their base models are grossly under-equipped vs. the others, so once you add the extras and make them comparable in equipment, Audi's are about the same as BMW, MB is always more expensive.

[bmer]

Originally Posted by Spyker

Pricing in Germany:

Audi A5 3.2 FSI multitronic 44.000 EUR z 19%MwSt.
Audi A5 2.7 TDI multitronic 40.850 EUR z 19%MwSt.
Audi A5 3.0 TDI manual 6 st. 45.100 EUR z 19%MwSt.
Audi S5 4.2 FSI manual 6 st. 55.900 EUR z 19%MwSt.

Here are the prices for 6 Series Coupé in Germany:


630i: 65.100 EUR

650i: 77.800 EUR

(M6: 113.300 EUR)

(Source: - ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER)

It's quite obvious that the A5/S5 doesn't compete with the 6er.

[BMW_Dude]

I know I'm a bit late to write my opinion of the A/S5!

I am, overall very unimpressed, the car looks so bland and boring, if this shows what the next A4 is going to look like, that's not so good. Also, I think the interior has great attention to detail, but overall, along with some other audi interiors, A6, Q7 included, they look outdated to me, sure they are amazing quality but make all the plastics shiny and hard to the touch, and they would look right at home in the 1980s!

[EnI]

Originally Posted by BMW_Dude

I know I'm a bit late to write my opinion of the A/S5!

I am, overall very unimpressed, the car looks so bland and boring, if this shows what the next A4 is going to look like, that's not so good. Also, I think the interior has great attention to detail, but overall, along with some other audi interiors, A6, Q7 included, they look outdated to me, sure they are amazing quality but make all the plastics shiny and hard to the touch, and they would look right at home in the 1980s!

Second that.

While Audi executes superb craftsmanship on their cars - inside & outside - the design, despite looking clever, smooth, elegant is too understated & too bland. Unexciting, unispired, uninteresting.

Still many customers lust for such a premium car. Good for Audi. But definitely not my taste.

Having sat in most current Audi, BMW & MB vehicles I can say Audi is the most bland design. BMW is definitely the most crazy design, and even MB design is more emotional.

But OK, such technocratic pure industrialistic smooth design (Bauhaus) is a part of Audi trademark (Vorsprung durch Technik).


Eg. the most praised design are usually Alfa Romeo cars, Ferrari cars, Aston Martin cars - all of them very emotional designs. Nothing to do with pure industrialism.

Audi, move on! Get emotional!

[RICHBOY]

Originally Posted by EnI

Second that.

While Audi executes superb craftsmanship on their cars - inside & outside - the design, despite looking clever, smooth, elegant is too understated & too bland. Unexciting, unispired, uninteresting.

Still many customers lust for such a premium car. Good for Audi. But definitely not my taste.

Having sat in most current Audi, BMW & MB vehicles I can say Audi is the most bland design. BMW is definitely the most crazy design, and even MB design is more emotional.

But OK, such technocratic pure industrialistic smooth design (Bauhaus) is a part of Audi trademark (Vorsprung durch Technik).


Eg. the most praised design are usually Alfa Romeo cars, Ferrari cars, Aston Martin cars - all of them very emotional designs. Nothing to do with pure industrialism.

Audi, move on! Get emotional!

Well put but pretty funny!

[EnI]

Originally Posted by RICHBOY

Well put but pretty funny!

Why funny? Audi is one fine company which makes superb cars.

Problem? They are not according to my tastes. I'm too dynamic & extravagant / avantgarde & youthful person to see myself driving an Audi.

Too me Audi cars are too clinical. Almost like Toyota / Lexus: great cars, but lacking emotional appeal.

But that's due different tastes people have: some like sweet, some sour. Some love black, some white. Some cold, some hot. So some like dynamic avantgarde & emotional cars, some like more understated & mechanical appearence.




Why am I complaining about Audi so much? Because I would like to drive a car like Audi & BMW combined: dynamically & avantgardly shaped, yet with superb craftsmanship. BMW has the right design for me, Audi the craftsmanship. I loved Audi in the past (in pre-Bangle BMW era). Back then Audi has avantgarde designs (previous A6, A4, TT) vs. too understated BMWs. But then BMW take a lead with "Bangle-ized designs). I'm still mad at Audi due not continuing with their avantgarde design. And mad at BMW because they lack craftsmanship that's appropriate to brand like BMW.
But according to the info BMW's craftsmanship will improve significantly with new generation of cars (starting with F01 7er), while there is no sign of Audi going more emotional with their design.

My 2 cents.

[Yannis]

BMW had a lead in design with the previous generations of X5 , 3 series and 5 series. Now most of their design DNA is Americanized or simply un-Teutonic (it depends of how you see it). In my opinion Audi remains loyal to it's origins and i surely prefer it better that way.

[RICHBOY]

Originally Posted by EnI

Why funny? Audi is one fine company which makes superb cars.

Problem? They are not according to my tastes. I'm too dynamic & extravagant / avantgarde & youthful person to see myself driving an Audi.

Too me Audi cars are too clinical. Almost like Toyota / Lexus: great cars, but lacking emotional appeal.

But that's due different tastes people have: some like sweet, some sour. Some love black, some white. Some cold, some hot. So some like dynamic avantgarde & emotional cars, some like more understated & mechanical appearence.




Why am I complaining about Audi so much? Because I would like to drive a car like Audi & BMW combined: dynamically & avantgardly shaped, yet with superb craftsmanship. BMW has the right design for me, Audi the craftsmanship. I loved Audi in the past (in pre-Bangle BMW era). Back then Audi has avantgarde designs (previous A6, A4, TT) vs. too understated BMWs. But then BMW take a lead with "Bangle-ized designs). I'm still mad at Audi due not continuing with their avantgarde design. And mad at BMW because they lack craftsmanship that's appropriate to brand like BMW.
But according to the info BMW's craftsmanship will improve significantly with new generation of cars (starting with F01 7er), while there is no sign of Audi going more emotional with their design.

My 2 cents.

My only gripe with post is the assumption that BMW=Emotion and Audi doesn't. I'm starting to think your right but not in the way you mean it to. BMW fans get very emotional if you say anything un-flattering about them, wear Audi fans will simple disagree with you without being overly judgemental. BMW fans don't even bother to answer your question and go straight into attack mode.
Your emotion isn't my emotion if you get what I'm trying to say.

[Choleric]

I agree with Eni that it is all a matter of taste.

I have always seen Audi as inbetween MB and BMW, luxury and sport.

I think this can be a good thing though, in that it appeals to a wider audience, or at least that may be the goal, I don't know if it is quite working yet.

I am no expert but I think certain Audis are aggressive enough to attract young, design-keen people, and at the same time have classy and understated models that attract to a more conservative older crowd.

Though I think BMW may achieve this better, since it seems to appeal to all leves of consumers, I am not %100 sure if this is true after Bangle, but I know that they appeal to me, and I know I see plenty of older people driving them.