I saw the S5 unveiled two days ago at a secret launch event. The invite said it was a presentation of Audi's latest technology but it was in fact the launch of the S5...
The car looks great, no doubt, but it fell short of my expectations.
1. Interior buttons are plasticky, unlike those in say, the B7 A4 or the D3 A8. Maybe to correct wear and tear issues, but they feel cheaper.
2. Rear bumper extends a little too far out.
3. Car sounds really soft. Almost unlike an S model.
4. Front LEDs impressive when seen from far, but it just looks a little too complicated on close inspection. LEDs on the R8 were better executed.
5. C-pillar is HUGE in person - makes the car look a little like a sportback.
6. Curving shoulder line almost imperceptible when close to the car.