UK Pricing is confirmed at £34,985 (£36,435 with S-Tronic). That is the same price as it's main competitor, the BMW 335i M Sport (£34,975). The S-Tronic is actually cheaper than the 335i Auto! The S4 is also has 4WD, leather/alcantara included in the price and given that the S4 is faster/more powerful than it's main competitor, I wouldn't hesitate to say that the S4 is better value than the 335i. Well done, Audi. The S4 is priced where it should be, i.e. same as the 335i and not half way between a 335i and M3.
The UK spec included in the price is pasted below.
Exterior FeaturesElectric front windowsElectric rear windows
SafetyABS/EBDElectromechanical parking brakeESPTraction control
Interior FeaturesFront/rear floor mats
Driver ConvenienceServotronic PASAuto boot lid openingDriver information centre with colour display in instrument panelService interval indicator
Exterior FeaturesAluminium look door mirrorsAuto dimming rear view mirrorElectric heated door mirrors
TrimBrushed matt aluminium inlays
Entertainment10 speakersConcert single CD player with MP3 facility
Exterior Features4 twin oval chrome finish exhaust pipesBody colour bumpersBody colour door handlesIntegrated boot lid spoilerPlatinum grey matte grille with vertical bars and chrome insertsSolid paintAutomatic headlights + automatic windscreen wipersFront fog lightsHeadlight range controlLED daytime running lightsXenon headlights
Interior Features3 zone climate control12V socket in luggage compartment3 spoke S Sports multifunctional leather steering wheel with aluminium look gearshift paddlesAlcantara/Leather upholsteryAluminium door sill trimsFront centre armrest with 2 x 12v socketsReach + rake adjustable steering columnRear armrestTool kit
PacksInterior light pack - A4/S4
Safety3 point rear seatbelts x3Adaptive driver and front passenger airbagsFirst aid kitFront seatbelt pretensioners + load limitersFront side airbagsWarning triangle
Interior FeaturesElectric front seats with height/backrest/fore/aft adjust + lumbar supportFront and rear headrestsIsofix child seat preparation for front passenger/outer rear seats inc passenger airbag deactivationSplit folding rear seatsSports seats
SecurityIntelligent KeyLocking wheel boltsRemote central lockingThatcham category 1 alarm+immobiliser
Wheels18" double spoke S design alloy wheelsSpace saver spare wheel