[Sunny]

IMO the ad does work unless you are a die hard car enthusiast. Most normal people are not going to notice stuff like head lights is off or the bland color or non sporty grill on C. Like you said, it is a cool concept and it subliminally portrays MB as old school. At least that is how it stuck me when I saw it on TV. It is only what I watched it again on You Tube, I noticed how deceptive it was.

[Mr. Mercedes]

Originally Posted by Sunny

I just saw this ad on TV yesterday. Audi is really trying to portray MB as old school luxury. A4 looks hot in that ad but they deliberately (and understandably) made the C class look bad with that bland color and non sporty grill, but the I guess that is what ads are for and it does work. Hope MB responds, I love ad wars .

I find this sort of advertising desperate and pathetic. And despite their efforts the c-class still looks good.

[Centurion]

Originally Posted by Sunny

IMO the ad does work unless you are a die hard car enthusiast. Most normal people are not going to notice stuff like head lights is off or the bland color or non sporty grill on C. Like you said, it is a cool concept and it subliminally portrays MB as old school. At least that is how it stuck me when I saw it on TV. It is only what I watched it again on You Tube, I noticed how deceptive it was.

True, at first glance it does work, especially if you're apart of the 'mass' since the LEDs does make the car look futuristic. But then looking at both cars at their respective dealerships will provide a different angle. Would love to see MB do a funny counter attack making bratwurst sausages in different sizes morph into Audi's product range.

Besides that, I find the C-class to look very original and luxurious in that colour and trim:

[Sunny]

Yeah, it does look very elegant and luxurious in those pics, but I think that is exactly what the ad is trying to play up vs a more sporty looking A4. Also I don't think it will have any direct impact on A4 vs C class sales, no one (sensible) is going to buy a car based on just one ad, but it is MB's image that will take a hit since it is already viewed as the more mature brand of the 3 Germans.

[The Artist]

Lol cool add..
Probably MB wont even bother respoding.. cause audi is a fart in space..
But i hope they will

[Just_me]

A friend to me recently bought the new Audi A4 Avant, without LEDs lights. Not to be rude but without the LEDs the car almost look like his previous A4 Avant. It's the LEDS that make a real difference from new vs old A4.

[Merc1]

Instead of those kinds of ads, what Audi should have been doing is making sure the new A4 is launched in the U.S. with the new 3.0L supercharged V6. That would have spoken louder to its competitors and to potential customers more than any ad.

M

[fortuner]

hey guys i sat in a a4 two days back and to be honest i was not so impressed by the car.it looks ok not ugly but nothing inspiring or different i find the c class much better looking overall.the a4 is a very big car for its class i think audi is confused its almost a size off a a6 or e class yes it has benifits like very good rear leg room and a huge boot as always in a audi as for the interiro i sat in a car with full black well the quality is down from the last a4 in fact i liked the last a4 interiro more i mean the beige facelifted one..

the buttons and fit and finish in my view is not near the c class the c is way way better interioir imo also the steering functions are a bit behind merc and bmw

it is more sppcious car but it is also a bigger car..i would take the c anytime ...

[Just_me]

A woman at my work was about to buy the new Audi A4 but she turned it down. She thought the interior look to cheap and plastic for the price. Instead she ordered a Passat CC Coupé.

And I thought the interior quality wasnt an important factor but she is a living proof that I was wrong.

[fortuner]

Originally Posted by Just_me

A woman at my work was about to buy the new Audi A4 but she turned it down. She thought the interior look to cheap and plastic for the price. Instead she ordered a Passat CC Coupé.

And I thought the interior quality wasnt an important factor but she is a living proof that I was wrong.

hey i agree after sitting in the a4 the quality is a real let down never expected it to be like that not after the last a4 its very bad and then they do that stupid add what is it that the a4 has over the c besides led lights