I've been to two Audi stores in two days, both of which had two B7 RS4's new in stock, a little unusual for such a car but perpetuates a sentiment I've heard all too often; the RS4 is too expensive. While that largely depends on the individual and their value system this seems to be universal. This could be bad news for future RS variants coming stateside for the simple fact that they're not selling as well as AoA would like, but this was also a problem for the C5 RS6 (which eventually was sold out, after a good while). BMW retailers can barely hold onto M cars for long, but then again it's only one high performance model line BMW is selling for a lengthy enough period of time to keep prices sane. This only gets me back on the S vs RS debate... it's almost as if Audi has to make up it's mind about what they want for the brand and not so much the customer anymore(his wallet).

Can't comment on the sales of the RS4, but the dealer here in Calgary has not one, but four!

Whoaaaa.. that's a lot.

Ten, even five years ago Calgary would not have had any (or at least not for a while)

Now, vehicles (from all manufacturers) are being shipped here like crazy) Thanks to a growing oil industry

Sorry, no more off topic.

In Canada, the RS4 is VERY expensive (>$94000 Cdn dollars). That's about $20000 more expensive than the W203 C55 and E46 M3, and about $25000 more expensive than the B7 S4.

The RS4 is close to the price of a base Porsche 911 in Canada.

I hope this traches Audi a thing or two about thier stupid pricing.

Now that the RS4 has set a benchmark for performance and price, I wonder how BMW will price the upcoming E92 M3. Will it be close to the E46 M3, or will it be closer to the RS4? And you can be certain that the W204 C63 AMG will follow suit to whatever is decided by BMW for the M3.

The local Audi dealer has two RS4s (yellow and black) that have been on the showroom floor for quite a while.

I don't think that RS4 set benchmarks in price. To be honest I think it's way overpriced. The RS4 starts here at like 66k and the M3 starts at 48k so no, RS4 hasn't set that benchmark. My local dealer here--I drove the Q7 today by the way-- had 2 RS4 there and they were both being sold for 74k which is too much.

Overpriced in some countries and bargain in other's ??

Hmm.. In Norway you can't really afford a Toy-Auris
Just a dream owning a RS4 ^^ .. but still..
There is about ten S4 and ten RS4 in Norway.. (B7)

btw
But I tought cars are cheep to buy in the U.S ?