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Originally Posted by rob So how do you define "humanity" in design? ....I have always assumed it was about emotion and a heightened level of sensory stimuli. |
That is a part of it but also:
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* Head of Design for the BMW Group, who kicked-off 1999 saying that he wanted the 3 series to "have a face... to be a statement of beauty, like the Three Graces," progressively steered a reserved BMW toward increasingly 'human' design since taking over from Claus Luthe on October 1st, 1992.
* dimples, warmer curves and cuts dubbed "flame surfacing" have appeared along erstwhile uppity Bimmer bodywork with each progressive model revision;
* the athleticism of the 3 series' 'face' met the brooding 7 series, whose uppity look gave it a visual distance to match the weight of its price differential,
* and Bangle even experimented with the asymmetrical X Coupé Concept at the 2001 Detroit Auto Show, explaining that human beings were not symmetrical and therefore cars should not be, either.
* BMWs became not just part of family, but individual members with individual personalities.
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