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SDNR · **Re: In detail, New CL Class (Thread 6 Cont'd) -** 10-04-2006, 12:17 AM

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Originally Posted by Imhotep Evil

I simply cannot agree with you Imhotep Evil, Audi have most certainly developed a strong principle/philosophy around the expression of technology through design. It is a very direct aesthetic, less emotional than BMW ..but no less metaphysical.

Here we'll agree to disagree. I would use the word sybolical/"tragical" as oposed to metaphysical.

Yes I understand what you are saying Imhotep Evil, but the design language Audi uses is often more metaphysical than "human" -- I think I worded that sentance (above) a bit incorrectly. Audi's design language still refers back to a Modernist aesthetic ...but from a post-modern context -- this is ironical ..but irony is in itself a purely Post-Modern attribute.

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I have no idea what you are talking about ...Audi have been very consistent ...slowly evolving over time but still with the same basic tenets integrated into all their products.

Aero, Bauhaus, Humanity.
These are the design philosophies that Audi has chased/used/switched to in the last 25 years.

I think Audi have evolved through different stages -- the poly-philosophical aspect of Audi's culture is utterly indicative of the Post-Modern condition -- a kind of cultural schizophrenia ...Audi are not alone there ...both BMW and Mercedes have also experimented with various ideas over the past 25 years.

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The arousial of emotional responses does not necesarily equall the Humanity philosophy chased by BMW.

So how do you define "humanity" in design? ....I have always assumed it was about emotion and a heightened level of sensory stimuli.