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Originally Posted by Merc1 I'm trying my hardest not to call this whole thing a bunch of BS, but I do see the point about Audi. That said BMW has had just as much "go wrong" in their search for design greatness also. The 7-Series, 1-Series and the rear of the 6-Series are just plain unnattractive. Now we can wax over philosphy all day long, but at the end of the day it is what it is - very unnattractive. The only one of the three that can boast or claim to have an entirely attractive or cohessive is Audi, that I get and agree with, but no way I'm going for that with BMW.
No one liking BMW's designs can call another company's design's "goofy". That is plum ridiculous.
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Marcus ... you must understand that I am not necessarily referring to the actual vehicles ...but design philosophies behind them.
This is most certainly not BS ....this is very serious discussion. Audi and BMW have taken the lead (for now).
Bruno Sacco has left behind a great legacy at Mercedes -- but Sacco was an old-school Modernist, working with mid-twentieth century design principles ...those principles have been a part of Mercedes culture until very recently -- the S class, ML, CL .etc.. represent a shift in philosophy at Mercedes.
I still think Mercedes is a great manufacturer and in time they will start to emerge as a more powerful force. Chris Bangle has brought to BMW, a late-twentieth century Post-Modern approach to the whole concept of car design. I realize this conversation is getting academic ...I am sorry about that, but it is difficult to explain concisely.