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Originally Posted by Rob Imhotep Evil -- sure most designers would probably choose a
BMW over an Audi ..... |
Agreed here.
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....but in terms of design discussion, and the general style of our time, I think Audi is the most interesting of the three marques. I understand that to many, the Audi style is boring and plain -- but from a purely academic point of view, Audi will probably emerge as the real design leader of the three. In many ways, Audi has the most honest and pure mien of state-of-the-art design in our time -- it communicates, with great clarity, all of the values and principles Audi represents -- whereas BMW is more about fantasy and metaphysics -- BMW is much more artistic and highly expressive.
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1. To be interesting, IMO it should go beyond the curent state of affairs, and only the first TT and now R8 do that.
2. Thus if Audi doesn't change they won't become a design leader, IMO.
3. What does Audi stand for ?!
> They don't even know that. Audi has the worst image/has no image of the german premium marques because of that.
> As for communication, Audi themselves stated that they were following BMW on the path to humanity, and that so their cars must comunicate to people.
> However this only makes them a follower, not a leader (unless they pick something else).
And so, how can Audi comunicate with great precision their values and principels ?!
4. In its critics of metaphysics one of the arguments Nietzsche used, was that metaphysics is agains/anti-human.
> In keeping that argument, and BMW's stated goal that their design has taken the path to humanity, than BMWs design are anti-metaphysical.
But now back to MB.
Their main problem IMO, is that they desperately want to be loved by everyone.
They don't want to be seen as an old man/excesively conservative (design) auto maker, nor a love it or hate BMW type.
And in this process of balancing they can produce some really goofy designs, witch have neither the majesty of the older ones, nor the artistical shock and
awe influence/growndbreaking force of the avant-garde BMW designs.
MB represent the search for compromise/balance that on several ocasions goes wrong.