Imhotep Evil -- sure most designers would probably choose a BMW over an Audi .....as I would definitely choose a CL over any BMW or Audi ....but in terms of design discussion, and the general style of our time, I think Audi is the most interesting of the three marques. I understand that to many, the Audi style is boring and plain -- but from a purely academic point of view, Audi will probably emerge as the real design leader of the three. In many ways, Audi has the most honest and pure mien of state-of-the-art design in our time -- it communicates, with great clarity, all of the values and principles Audi represents -- whereas BMW is more about fantasy and metaphysics -- BMW is much more artistic and highly expressive.