Ugh! That's just frightening that BMW would partner up with a brand like Girard-Perregaux. But, come think, they already have some BMW edition watches.

For those of you who don't know, Girard-Perregaux is a watch brand with a rich history, and today, makes really ugly, overpriced pieces. They are #1 on my list of garbage prestige watchmakers.

It's not just that their watches are hideous, but that people also find them desireable becasuse of the brand's legacy.



Lorus quality design for Rolex prices!



Agh! My eyes!