its expensive for some and for some not.
Base price in Sweden is 41.800 euro for 335i. The one I looked on had a lot of extra options and the price for the car was 55.500 euro. Not far off from M3 E46 but if you choose the M3 you just get the standard equipment and no extras like this 335i had.

Now if my damn lottery ticket would give me 93 million swedish kronor I would order one today