Originally Posted by kovachian

From a business standpoint, the only reason any car company would buy another would be to profit off that company. There can always be a myriad of lesser reasons involved but when it comes right down to it, it all boils down to money. I also think that Lamborghini is benefitting from Audi more so than vice versa although the relationship is definitely symbiotic. Lambos have mouthwatering engines and designs, but Audi has accomplished a level of build quality that Lamborghini never really matched before the takeover, from stories I've heard from Lambo owners of the pre-Audi era. Take all the classical attributes of Lambos, THEN throw in the bank-vault construction ala Audi and you have a grand slam.