This is clever of Rolls-Royce ...rather than being snobbish like Krystal champagne ..and not wanting to be associated with pop-culture (or Hip Hop in their case), Rolls-Royce knows that it has got a big following in the entertainment world. Since the 1960's, Rolls-Royce has been a favourite brand of the celebrities ....so it's kind of cool they got involved with this.