BMW Individual comes stateside

BMW's 'Individual' program will come to the United States this fall, the automaker said in an announcement to dealers. In November 2005, we told you about rumors of the customization program coming stateside in 2006. Initially, Individual will be offered on the 7-Series only. Among the custom packages will be derivatives of the 7-Series Exclusive Edition packages unveiled in Germany last week.

Good news for americans

yep! This is a 760Li I examined in Geneva

Sickening, man, sickening! I completely forgot about how the 7er's interior looks good...Awesome! Thanks!

I didn't know the Americans didn't already have Individual ....now BMW can compete more directly with Designo in the US market.

I knew that there is no individual section for the new M5 in the states but I thought the rest of the bimmers, individual was available. I guess I was wrong.

I like the piano wood, but it is starting to become a little bit boring.

I like what Rolls-Royce did in the "Phantom Black" with the special black ash wood ... it looks very exotic.

Maybe, but i like it anyways...

Of course, it's a Rolls after all...

Great stuff. Even past its prime, the 7er's interior is very sharp. Subsequent competing models haven't put a ding this cabin's appeal.

With the piano wood the whole center console looks like a shelf stereo.

Aha!