agree, interior is very unimaginative. Steering wheel can't be uglier. Front is very nice, rear is so-so, too Lexus LS-ish.

^ yeah ...but that shouldn't really make much difference.

It should, 'cause new 8 series will be positioned between 7er and RR.

Looks good, but frankly, not gorgeous. And the interior is very disappointing. Waiting to see the car in the flesh though.

For me, the A8 still has the more elegant look. And the S-Class looks more massive, and almost more modern next to it. The interior has a not-so upscale dash, and the doorpanels are not very clean.

I'm being honest here, not biased at all.

I love the clean side, don't like the rear lights (the flowing bit is not fitting well) but like the rest of the rear, and don't like the big kidneys and bland headlights. Overall, a nice-looking car, but not class-leading design.

Not if u don't want to differentiate RR more.

HELLO

you guys are missing my point.

I am saying this 7er interior looks very bland and dated compared to what we have been seeing come out of the design studio -- BMW has gained a reputation for outstanding design -- if any brand could get away with ground breaking design it is BMW. This is why I am disappointed with the interior.

The new Audi will, once again, show everyone how its done.

Interior from concepts you cannot expect to see so early, you'll see it later. Interior of new 7er was probably been designed and approved way before CS popped up.

The top part of the dash reminds me of the new Honda Accord.

The profile of the car looks good, though a little high off the ground. I do like the character line.

The front looks boooooooring.

The rear looks as if it were inspired by the Lexus LS. I don't like curves in the tailights, don't seem to fit the rest of the design of sharp creases. Why they got all organic on the rear lenses doesn't make sense to me.

The interior I would like to see more pics of.

Huh?

I'm not saying the 7er's interior should look like RR's

^ I see,now u make more sense,i agree the 7er interior should've never looked like X6/5 it should've been like S and A8 ones,unique



Don't go too far,u know S has a better interior than the current A8 ergonomically and quality wise and i'm not being biased here.The new A8(i hope) will build on the excellent current for sure but that only till the FL S comes out in 2010 and then reclaims the crown if it's even been dethroned