The 7er is at the BMW Welt but is not available for public viewing.
Official Public debut will be at the Paris Motor show.
There are private viewing studios in the BMW Welt and these are mainly for internal, media and dealer presentations and us marketing people. We also need to hide the car from public view if the car is being photographed (after everyone has left the building) at the BMW Welt.
Which in a way the BMW Welt has now become a studio for marketing BMW product in either film or photography.
The F02 was photographed there as is currently the upcoming BMW Z4.
Listen to the speech to get to know more info about how the 7er is coming to shake up the upper luxury segment.
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