Yes, but Daimler probably is a much bigger company than BMW...with trucks, busses, everything with an engine and wheels they make.

^ those parts of daimler doesent intrest me..

But they make a profit for the company.

im sure there are profit numbers for MB alone ..

2007 data in millions (euros):
BMW MB
Revenues 56018 52430
EBIT 3873 4753 (Profit before tax & interest)

MB achieved higher profits. However there are huge differences in capital expenditure. Also depreciation/appreciation/amortisation is treated very differentlly. However bmw's profits have decreased quite substantially from 2006. from investor's point of view, bmw also has higher return on capital employed.

That might be so, but look at the new A4. It has the overall appearance of the A5 but non of its refinement and presence. It looks plain.

This type of vehicle is typically not bought by the young and sporty but by a little older people and hence the styling needs to be a bit conservative. Just look at the S-class. The car screams of conservativeness...

thnx that is very very interesting..

What da hell is this,Kashif?

IMO that is just utterly crap,i'm not talking out of fanboy mode but from prestigious point of view regarding the german cars in the high end segment which only MB badge standing there.

^ofcourse you can twist and turn..
but at the end of the day.. profit and sales is what makes the car wold go around..
prestige is just something that aids to reach those 2 other more important goals

PS
But yeah..imo and my mind MB is still the king not only of german brands..but in the world

Again , this isnt a debate about S-class, its about next generation 7-series. Stop right now fellow citizens.