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Originally Posted by Luwalira Don't into Scott's marketing hype, he has said these superfluous statements about all new Bimmers which the latest 18 months. They are empty words meant to make us think that the cars in question are more special then they really are. |
That's a bit unfair don't you think? Unsurprisingly all good marketing is designed to make something seem better than it really is. That means Scott is good at his job.
I challenge the person that doesn't believe this to find a highly successful product that markets the product as worse than it really is.

Putting it one way, they will be far and few between.