Woodcliff Lake, NJ – September 17, 2007… BMW today announced that Jay Leno became the latest person to receive keys to a BMW Hydrogen 7 – the first hydrogen-powered luxury sedan. The Emmy-winning comedian and host of The Tonight Show received his BMW Hydrogen 7 at his famed car garage in Burbank, California, which is fittingly a “green garage” that receives a great deal of its energy from steam power.
“As an avid car enthusiast I’m always interested in the future of automotive technology. With the BMW Hydrogen 7 I can experience all the fun and great features of a performance car, yet know that I’m being environmentally friendly at the same time! I look forward to driving the Hydrogen 7 and learning more about hydrogen as a fuel for our future.”

In his “green garage,” Jay uses giant steam and natural gas engines from the 19th century to effectively reduce his energy needs – transforming his garage into a self-sufficient power station. According to Jay, there is no reason why a garage full of old cars can't be environmentally responsible, even if it means having to go back more than a century for the technology. Working with expert consultants in a variety of fields to analyze his garage’s energy use and devise alternative energy systems, Jay is committed to upgrading his nearly 20,000-sq.-ft. garage with the latest environmentally friendly shop equipment and products – and driving the BMW Hydrogen 7 is his latest example of this.

Running in hydrogen mode, the BMW Hydrogen 7 essentially emits nothing but water vapor, representing a major step in reducing harmful CO2 emissions. It is not a concept car, but a production model vehicle that has successfully completed the entire Product Development Process. While the BMW Hydrogen 7 is not for sale, it is considered to be a milestone in bringing forward hydrogen as the sustainable fuel for individual transportation.

BMW believes that hydrogen will replace petroleum as the long-term alternative to fossil fuel, and hopes the Hydrogen 7 will play a pioneering role in driving forward the hydrogen technologies that will ensure our mobility in the future. Through a program dubbed the Hydrogen 7 Pioneers Program, BMW is giving industry leaders and prominent figures in entertainment, politics, business and more a BMW Hydrogen 7 for their daily use.

The hydrogen pioneers will be instrumental in helping people understand that hydrogen technology is here, it is now and it is what BMW Group believe holds the key to our future mobility. By harnessing the power and influence of individuals who, like Leno, are at the forefront of their respective disciplines, BMW hopes to continue to generate support of hydrogen-drive vehicles in the short term and stimulate demand for a viable hydrogen infrastructure in the long-term.

Leno is one of the first Americans who BMW plans to announce in the coming months that will help the company in its mission to build widespread support of hydrogen as a viable alternative to fossil fuels.

While Leno and BMW’s hydrogen pioneers will be the first group to be given access to the BMW Hydrogen 7 in the U.S. for a longer period of use, a number of entertainers, politicians, business leaders and more have opted for a BMW Hydrogen 7 as their energy-efficient ride of choice. Those who have recently chosen the vehicle include Brad Pitt and Angelina Jolie at the “Ocean’s 13” premiere in Hollywood; Fox Entertainment Chairman Peter Liguori at the FOX All-Star Party in Santa Monica; Richard Gere and Sharon Stone at the Cinema for Peace Gala in Berlin; and “An Inconvenient Truth” producer Davis Guggenheim (Oscar® for the best Documentary Feature) and Best Foreign Language Film Oscar® winner, director Florian Henckel von Donnersmarck at the 2007 Academy Awards; among others. The vehicle has also made an impact oversees, with luminaries such as Michael Glos, German Federal Minister for Economy and Technology, and Günter Verheugen, Vice President of the European Commission, world renowned soprano Anna Netrebko and many others covering more than 1.3 million miles worldwide till now.

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Jay Leno Drive BMW Hydrogen 7

Jay Leno

I think we are in the same place, automotively, that we were 100 years ago, trying to work out what our fuel source of the future is going to be. At the turn of the last century, at least here in America, petrol, steam and electric had about 30% of the car market each. A lot of people thought that electric would be the big winner because those cars were the least fussy and easiest to start. But they didn’t have the range.
One of the other things that caused the demise of the electric car, since they were so easy to drive, was that women loved them. They were built quite froufrou with fancy interiors.
My 1919 Baker electric is basically a woman’s shopping cart. It’s got a make-up kit in it and it’s got a mirror and it’s got a flower vase. Consequently, in the same way that men can claim they don’t want to buy a Mazda MX-5, it’s hard to sell a guy a woman’s car. So the electric car just went off on its own little road.
The thing that put the petrol car on the map was the invention of the self-starter. One day Charles Kettering, an engineer, was going down the street in Detroit and saw a man walk over to a woman whose car had stopped and offer to start the car for her. But when he grabbed the handle and gave it a pull it started so violently that his hand came around and punched him in the jaw, breaking it. The man went to hospital and died of an infection.

This affected Kettering so much that he went back to his engineering company and made an electric starter. That pretty much sealed the fate of the electric car because petrol cars became so easy to start.
I have magazines from the late 1920s saying America’s gasoline reserves would be used up by 1936, so car makers were looking at alternatives even after the petrol engine had made its mark. Henry Ford meant for the Model T to run on ethanol. His idea was that farmers could grow their own ethanol and then use it to power their cars.
With gasoline power came emissions. They knew that back in the 1920s and 1930s. Half a century on, it was really bad. When I came to Los Angeles in the 1970s they would have, in the summer especially, 80, 90, sometimes 100 “smog days” per year – an alert advising you not to go outside and do strenuous exercise because the air was so bad. Since catalytic converters, we’ve hardly had one. Not that the air is great, but it’s a lot better than it used to be, so for people to say there hasn’t been progress just isn’t true.
When I was a kid, if you wanted to kill yourself you drove your dad’s ’59 Cadillac into the garage, you shut the door, you started the engine and you were dead in 20 minutes. Now you’d probably starve to death before getting asphyxiated.

The gasoline engine is cleaner than ever, but nothing compared with hydrogen power. I helped BMW to introduce the hydrogen car seven or eight years ago. We did a rather dramatic demonstration where I drove the car up onto a platform. I let it run and put an empty glass under the exhaust pipe. I spoke for about half an hour and when I finished I shut off the car and drank the water that was in the glass. It wasn’t the best-tasting water I’d ever had but it certainly wasn’t bad for me. You can tell people about parts per billion and that kind of stuff, but when they see water come out of a tailpipe and someone drinks it, then it’s a case of, “Okay, thank you, I get it now.”

For the past few days I have been driving BMW’s latest 7-series hydrogen car. There is some terrific technology there. It makes plenty of power for its size; the only thing that has limited it is the choice of fuel. This is a flex-fuel vehicle. It runs on either hydrogen or petrol. If you run out of hydrogen you press a button and it goes to petrol. I’ve been running it on hydrogen just to see what it’s like. It stores the hydrogen at -253C. It’s kept extremely cold so that it becomes a liquid. The trick of course is keeping it cold. I’m told that the tanks are so well insulated that if you poured a cup of hot coffee into them in July, come November it would still be too hot to drink.
For now the disadvantage is that there is always a certain amount of hydrogen bleed-off as the liquid turns to gas. That means that if you let the car sit for an extended period of time, eventually the hydrogen would run out because it escapes. It’s deliberate. The hydrogen, as it escapes, keeps everything cold.
The nice thing about this car is that it is a fully functioning automobile. It had sat nav, CD, iDrive etc. It’s not one of these test mules that just has what it needs and nothing else. As far as power goes, it’s a V12, so it’s maybe down 20% at the most on a petrol car. I don’t think you could tell the difference really. If you got into it right now and drove it, it would not seem any different from a normal car.
Most people have heard of hydrogen but have no idea what it is or what it looks like in a vehicle. They say, “Hey, that looks just like my car. And it runs on hydrogen? Wow!” There’s no visible sign other than a hydrogen filler cap and a gas cap. And there’s a small vent in the roof to let out the hydrogen.

BMW won’t let me park it indoors, for insurance reasons. I think it’s overkill. People hear “hydrogen” and they think “Hindenburg”. A lot of people think the Hindenburg caught fire because of the hydrogen. In fact the Hindenburg burnt because of the cellulose paint on the outside. When you see the famous footage of the Hindenburg burning, you see it burning in a perfect outline. If the hydrogen had exploded there would have been a fireball, but it came down with its structure intact.
The first time I drove a hydrogen car there was a police car in front, one behind and one on either side because it was such a valuable car.
Now BMW has a fleet of them out there and it gives them to idiot comedians and other people to see what they think of them.
It’s seamless going from gas to hydrogen. You cannot tell the difference. It’s viable but it’s expensive. I think you’ll see it in the years ahead. There’s no hydrogen infrastructure right now. It’s got to be one of those things like when John Kennedy said we’re going to the moon, long before 1969. Everybody works on it and gets it done.

The amount of interest I get when I drive the car is great. People give me the thumbs-up, they ask questions, they want to know all about it. I don’t know what it will take to get people to move on this – gasoline at $5 a gallon maybe – but there does seem to be genuine interest and people do seem to be gravitating towards it. It’s a bit like VHS and Betamax: which one is going to win? The fuel cell looks interesting; the Chevy Volt electric car looks possible too. The nice thing about the hydrogen car is it’s all existing technology.
I think we’ll still be running gasoline in 25 years. Mercedes and BMW have some extremely clever dynamo-starter deals where you pull up to a light and if you’re idling for more than three seconds the engine quietly shuts off. Then you open the accelerator and it quietly starts and you pull away. I think things like that will get more and more efficient.
There are cars in Europe right now that blow the doors off hybrids in terms of mileage: three-cylinder Volkswagens and things like that. They get 60 or 70mpg. Hybrids are okay for the city. They’re really not that good on the highway; in fact they’re worse than some petrol cars. I think they’re a stop-gap and I think they’re fascinating technology because they get people interested and you have to take these things one step at a time.

The amount of interest in this car from what appear to be noncar people as it sits out right there shows it really is problem over, although, obviously, there are problems with infrastructure and all that other stuff. If hydrogen was available, pollution and the Middle East problem would be solved. Hydrogen is the tip of the iceberg. I was reading today about a guy at one of the universities here who, using radio waves, was able to set fire to sea water. Unbelievable. You think, wow, there’s a fuel. Three-quarters of the world – free fuel, look at that. You don’t know where it’s going to come from.
I think it’s quite smart to look at the car and decide what’s wrong with it. The biggest problems with the car are the pollution and where the fuel comes from. If you solve those two difficulties, you don’t really have a problem with the automobile any more – except for parking and congestion and things like that. So what they’ve done is taken the most troublesome part of the car, the fuel source, and changed it. If you can come up with a better fuel, there’s nothing wrong with the internal combustion engine. That’s what BMW has done.
Vital statistics
Model BMW Hydrogen 7
Engine 5972cc, 12 cylinders
Power 260bhp @ 5100rpm
Torque 287 lb ft @ 4300rpm
Transmission Six-speed automatic
Fuel 19.2mpg (hydrogen) / 20mpg (petrol)
CO2 5.2g/km (hydrogen) / 325g/km (petrol)
Performance 0-62mph: 9.5sec. Top speed: 143mph
Range 125 miles (hydrogen) 310 miles (petrol)
Price £5m (but not on sale)

The question begging an answer is this: where will the hydrogen come from? I quite understand the use of Hydrogen as an energy transfer mechanism ; theoretically, when all fossil fuels have run out and we still need internal combustion fuel (makes a lot of sense alright), energy coming from nuclear/wind/solar power will be used to produce Hydrogen that will power internal combustion engines. However it's a fact that producing Hydrogen from electrolysis of water like we all did in Junior High science lab is commercially unfeasible because it's just too expensive. The way they're doing it now is by breaking up methane and simple hydrocarbons. So not only does this still result in CO2 being released into the atmosphere, IT STILL RELIES CHIEFLY ON FOSSIL FUELS!! Not to mention the very high delivery and handling cost of something at nearly 0 Kelvin temperatures, and the fact that because Hydrogen atoms are the smallest in existence, they will, given enough time, seep through anything, even a 2-inch-thick steel barrier.

I sincerely applaud BMW's hard work to get alternative fuel technology off the ground, I just think that this time they scored a goal for their team, only they were playing the wrong match.