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Originally Posted by Just_me MB saw that BMW dared and succeed to be bold and not consistent. BMW are selling more cars than ever and MB want the same thing  |
Well I'll just quote myself for the second time today.
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I think the new design direction at MB was a direct response to the market demanding more dynamic and interesting designs. I'm sure MB have also been looking enviously at BMW doing extremely well with their daring designs; so although, still more conservative than BMW, I don't think it is fair to say that Mercedes-Benz's designs are not distinctive.
It would also be worth nothing that the market for Mercedes-Benz has changed markedly over the last 10-15 years;they have gone from being a brand associated with conservative, middle-aged, men in business suits, to having a very youthful and dynamic image. Mercedes was always a brand of the "establishment" but it has transformed itself into a brand that appeals to a much broader market these days.
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