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Old 04-24-2006, 11:59 PM   #10 (permalink)
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Re: Cars as fashion statements

Interesting posts guys. Marketing I think takes more than its toll on the mind of the everday American consumer(as well as consumers the world over), you're being constantly inundated w/ useless information of all sorts. The people that buy into it? Well, I can't say I necessarily feel bad for them, afterall it is their decision, but knowing what I know, knowing what we know, about cars, we see past all the tag lines and sales pitches into the cars themselves. I remember driving an E90 330i once, and the salesman(father of a girl i went to highschool w/) said, "these cars sell themselves", and they really do, this is the exception for automotive marketing I believe, but all the more merry to emphasize the greateness of the experience to the world. For this reason I don't understand why people trade in some of the cars they do and dont' keep them for longer, when the ownership experience is not only admired but so enjoyable? To each his own in the end.
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