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Originally Posted by EniLab It depends what someone prefers. Seeing the interiors IRL helps a lot by making an opinion.
For me E-class interior is a typical "Neo-Baroque" style: shiny, kitschy, curvy. I can imagine 65-year old Hans and his 60-year old wife Helga in that car, driving to the opera. For old people's taste, or the younger who prefer rich conservative and over-decorated pure luxury design.
A6 interior is a (starnge?) mix of old & new. Kind a "Art Nouveau" style. Combining some elements of 90's interior design with a new technology, and from the tech derived design elements. It's the safest way, the most evolutional, simple, stylish - for medicore people, and for people who do not want rich design: classic neo-baroque of MB, or modern avantgarde one of BMW.
5er interior is pure modern avantgarde - kind a "Deconstruction" style. Complex design, many different lines & surfaces, very dynamic, over-styled. Not for everyone. Mostly for young (at heart) & dynamic people who like to experiment & do not affraid to be different. And for those design enthusiasts, who like the fresh ideas.
We have 3 very different approaches: classic (MB), neo-classic (Audi), modern (BMW). Very good for the consumers. A lot of choices.
For me? 5er of course.  |
You have some very strong and provocative opinions there EniLab, but I don't entirely agree with your arguments.
I will say that Audi has more in common with Neo-Modern design than BMW. BMW is, as you correctly say, Deconstructed. Also I agree with you that Mercedes is classic - a kind of Post-Modern Classicism.
I fail to see any connection with Art Nouveau in the design of the Audi's interior - it owes far more to the work of Dieter Rams (one of Germany's greatest designers of the 20th century) and his work for Braun over several decades. The Audi's interior also has a very similar aesthetic to the products from Bang & Olufsen, even down to the red LEDs on the switches and instruments.
The Mercedes interior is designed to appeal primarily to the American taste - since the merger with Chrysler, Mercedes interiors have become more and more like Lincolns and Cadillacs - if a bit better executed.
BMW's interior is interesting in some ways but looks a little unfinished in places - I just don't feel it's as well executed as the other two.
So just to give some pictorial examples of Audi's design language as I see it.
Audi takes inspiration from the best of Modern design and carries on the tradition of German functionalism.
Alarm clock by Joe Colombo 1970
Beosound 3200 by B&O
Bague table light by Patricia Urquiola & Eliana Gerotto 2004
Audi's design philosophy is sophisticated and restrained. The focus is on purity and functionalism - this is a continuum of the high ideals of Modernism that have dominated industrial design for over a century.