“Europe simply has a different cultural orientation toward wagons,” says BMW spokesperson Bill Scully. “Yes, SUVs have come on strong there, too, but people there are definitely showing that high-performance wagons fit well into their daily lives.”
BMW sells a wagon of its 500-hp M5 supercar, called the M5 Touring, in Europe. Why isn’t that one in the U.S.? Scully says that because of much-slower wagon sales in the U.S. than in Europe, “we’ve chosen to pare down and offer fewer models, but well-balanced ones.” He says that the 535xi is an ideal blend of performance and utility and “not as niche-oriented as the M5 Touring.”
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