Hey come on, those of us who come from smaller countries need all the reasons for national pride we can get, whether it's poking fun at the historical blunders of your neighbours (Sweden, by the way, has been one of those "smaller countries" since losing Finland in the Russo-Swedish War in 1809 ), taking pride in the success of any product that happens to originate from your homeland or eagerly accepting any fun others might be having at your expense as a compliment.
Furthermore, we must take every effort to shamelessly self-promote ourselves and our nationality in all ways possible. I'm Finnish, btw
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In a more serious tone, in my opinion the new S3 looks the way it's supposed to - sporty and purposeful, but not overly aggressive. It'll be interesting to see who (if anyone) will be right about the engine output, but also what sort of rims they'll put on it.