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Originally Posted by klier I meant like this: BMW has people working at PR (or something) browsing forum websites? Or are employees who browse forums in their own spare time? 
Imo, it would be very wise to have a small department handling internet message boards and things like that. They become more and more important for creating an opinion about a certain car/brand......
You answered that q already now, so nevermind  |
BMW AG communication dept. (or in some BMW unit cases: contracted communication service agencies) has spider programs browsing the net - through blogs, forums, news sites etc. The spider program collects the info within different categories. The people in charge check / read the info - if relevant BMW use them - for marketing or communication (re)action.
Internet is these days heavily used for guerilla marketing purpose: spreading rumours, news, good/bad words about something. BMW use this channel very effectively to push their opinion / message along.
Yes, I'm sure BMW employees are personally posting publicly around the net, but not company / product specific info - since spiders can found them & BMW can take an action against them. When some BMW employee is willing to tell something to a stranger or unauthorized person, the info is a pure rumour made up by him or by BMW misinfo dept - which also spreads rumours inside company via BMW intranet - or something that is already official.
So, don't be fooled that some people like
you-know-who are "spies".
