They have one at one of my company's Hyundai stores, i spent some time in it the other day. there are a few things they are trying to hard on but overall I was super impressed. It was WAY nicer that most current bmw or merc interior design and quality wise. It was right up there with audi to be honest.

But who would buy one? I mean really, most people who want a "luxary" sedan also want the badge. The genesis coupe tho, that might be a different story.