I was hoping BMW would change their strategy with RR. The RR phantom is WAY TOO PRETENTIOUS!! Its rediculously pretentious while the Bentleys are very understated yet quite beautiful. No CEO in his right mind would want to be seen in the Phantom because they would look rediculous. BMW needs to make RR more like Bentley. I'm right because RR do not sell very well adn Bentleys are Hot (atleast in teh U.S. market)