| Re: Is Rolls-Royce British or German now? -
05-23-2008, 10:06 AM
I think Sunny got the point: a British car has to feel out of time, even outdated and archaic.
Or, if not, it has to be lovely and cute like the Mini.
Or, like a Roadster, it...
Well, honestly, what a British car needs to appear really British, is charisma, soul, personality. It has to be different, it has to be unique, it has to be...impossible not to love.
The Arnage/Brooklands are truly British, the frogs aren't. The Mini is quite British, too. The new Jaguar SF isn't, whereas the XJ and XK still are.
The Rolls... for me, isn't. They made a confusion between charisma, soul, and brashness, size, chrome. The Rolls has a lot of presence, but no charisma. And I saw some of them IRL, I'm not talking about the pics here.
It's big, impressive, but surprisingly...uninspiring. Almost flat, once you're accoutumes to its size and grille.
For me a British car has a soul. It's not perfect technicallywise, but it's part of the charm too.
However, the German technicity is now everywhere and every single carmaker (even Ferrari) is now aiming at becoming German. I only see Aston Martin as an exception, but with Tata and a cooperation with Mercedes-Benz, it won't last long...
It's globalization, but this time the British and Americans have lost ground. |