I don't like it either. Looks way over the top. Lower intakes (very Lambo-like) are way overdone and poorly integrated. As are the fender flares. They don't go with the rest of the car. RS6 flares would've been much better, evocative of the classic Audi Quattro Sport coupes, and more in line with a bespoke one-off concept. These flares would work, however, for production purposes. Much cheaper than developing new sheetmetal.
Gated aluminum shifter looks cool. The red & white door insert striping looks tacky. Engine bay is tidy, but the intake looks like it's going to be drawing in hot air.