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Originally Posted by cawimmer Once again, I LOVE MERCEDES. I've been fascinated by this brand from an early age. The history, their achievements, their classic cars, their motorsport history, their technical and safety innovations... the list is endless. I |
I know you love mercedes .....and you are not alone, I feel much the same but that is a completely separate issue from how the brand is marketed.
Marketers can create prestige out of nothing.
Take a brand like Vertu: it's just a Nokia with some diamonds stuck on it -- absolutely no substance at all ...and yet millions of status-hungry consumers would kill for one
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Originally Posted by cawimmer430 
Like Merc1 and I keep saying, brand prestige has to be earned over time through a variety of means which include motorsport, innovation etc. Lexus hasn't done anything here except take existing technology and refining it a bit and then claiming they invented it in their BS marketing... |
Although I agree that prestige should be earned .....it very often is not.
In our often very superficial, decadent, materialistic, global capitalist society
a product can be hyped to ridiculous proportions ....appealing to the vanity of insecure consumers who need to be seen with the "best" and "the latest" thing. The world is full of BS.