The BMW M3. You might expect this $62,000 Bavarian hot rod to be best suited to wealthy middle-aged car nuts, but instead the car has the lowest average customer age of any model in BMW’s line-up.

M3 buyers are surprisingly young, reports Larry Koch, M brand manager for BMW North America. While the average age of a buyer is 41, many M3 buyers are in their mid-20s, and others are closer to 56 — older enthusiasts finally buying the car they’ve long wanted.


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The holy grail of the automotive market, 20 year olds money to buy M3s. BMW's marketing and reputation speaks loudly here. This is what makes German cars so hot, particular BMWs and Mercedes, both young and old want them in varying degrees. Land Rover also has huge inroads into the young with money demographic.

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Not surprised at all, I have seen many kids with their P-plates driving around in their spanking new M3, my friend's parents bought him a new M3 when he first got his licence. Many wealthy parents just give the kids the money and the M3 is their choice because it is big enough with 4 seats so they can show off and drive their mates around. Then you will end up seeing photos of a brand new M3 wedged itself around a tree, street light or in bits and pieces.

I know I have to own an M3 someday. Its all I have been dreaming about from the moment I saw my first E30 M3.

Somebody tell J Clarkson that not all c0cks have switched to the RS4 yet...